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	<title>ThreatMetrix</title>
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	<link>http://threatmetrix.com</link>
	<description>Online Fraud Prevention</description>
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		<title>vWorker Selects ThreatMetrix Fraud Network to Fight Fraud on Its Online Marketplace</title>
		<link>http://threatmetrix.com/vworker-selects-threatmetrix-fraud-network-to-fight-fraud-on-its-online-marketplace/</link>
		<comments>http://threatmetrix.com/vworker-selects-threatmetrix-fraud-network-to-fight-fraud-on-its-online-marketplace/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 15:56:11 +0000</pubDate>
		<dc:creator>tgrubb</dc:creator>
				<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://threatmetrix.com/?p=1242</guid>
		<description><![CDATA[ThreatMetrix today announced that vWorker, the leading freelance worker marketplace, has selected ThreatMetrix to help control online fraud and abuse.]]></description>
			<content:encoded><![CDATA[<h4><em>ThreatMetrix Helps Protect the Integrity of the vWorker Brand, Its Ratings System and Ensures That Their Transactions Are Secure</em></h4>
<p><em><br />
</em></p>
<p>LOS ALTOS, CA.  –  July 27, 2010 – ThreatMetrix™, a fast growing provider of fraud prevention solutions that do not require personally identifiable information (PII), today announced that vWorker, the leading freelance worker marketplace, has selected ThreatMetrix to help control online fraud and abuse.</p>
<p>Founded in 2001, vWorker is an online markevWorker.com is a dynamic online marketplace where                              142,675 employers                              hire and manage 295,798                              virtual workers to assist them in business and personal projects.                                                            Virtual workers span every country across the globe and every                              imaginable expertise, including computer programming, writing, graphic design, marketing and many                              more. vWorker.com offers the                              <a href="http://www.vworker.com/RentACoder/DotNet/misc/About/CommonQuestions.aspx#Guarantees" onclick="pageTracker._trackPageview('/outgoing/www.vworker.com/RentACoder/DotNet/misc/About/CommonQuestions.aspx_Guarantees?referer=');">safety features and money-back/payment guarantees</a> that allow                              <a href="http://www.vworker.com/RentACoder/Dotnet/misc/About/ThePulseOfRentACoder.aspx" onclick="pageTracker._trackPageview('/outgoing/www.vworker.com/RentACoder/Dotnet/misc/About/ThePulseOfRentACoder.aspx?referer=');">thousands                              of these transactions</a> to be done succesfully every month.tplace where employers hire and manage freelance workers. Over 150,000 employers and 300,000 freelance workers participate in the vWorker online marketplace with vWorker taking a fee for each successfully completed project.  Freelance workers span every country across the globe and every imaginable expertise, including computer programming, writing, graphic design, marketing and many more. vWorker offers safety features and money-back guarantees that allow thousands of transactions to complete successfully every month.</p>
<p>“We closely monitor our site – <a href="http://www.vworker.com/" onclick="pageTracker._trackPageview('/outgoing/www.vworker.com/?referer=');">www.vworker.com</a> – and ban members if we observe that they are engaging in inappropriate or fraudulent behavior,” said Ian Ippolito, CEO, vWorker.  “For example, we’ve seen instances of previously banned members return and create a new account under a new identity so that all their previous bad ratings would simply go away.”</p>
<p>Still other scams included instances where a member using a stolen credit card might create two accounts – one as an employer and the other as a freelancer – and attempt to secure money off the credit card.</p>
<p>After a review of competitive offerings, vWorker chose the ThreatMetrix Fraud Network. “We liked that the ThreatMetrix Fraud Network easily integrated with our in-house solution, was real-time, helped us automate internal processes, and was able to bypass hidden proxies,” said Ippolito.</p>
<p>One of the key benefits of the ThreatMetrix Fraud Network is its ability to determine the true IP address of fraudsters hiding behind a proxy. When ThreatMetrix discovers that the true IP address is not the same as the reported IP address, this is an indicator that a proxy is being used. The ThreatMetrix Fraud Network can then further determine whether the device has been identified as being used in past fraudulent or legitimate transactions.</p>
<p>“Every time a member makes a credit card payment, we run it through the ThreatMetrix Fraud Network for review,” continued Ippolito. “ThreatMetrix pulls the true IP address and geolocation and other data, then returns a score indicating whether the device being used in the transaction is legitimate or has been used in a previous fraudulent transaction, or is suspicious, in which case an email alert is sent to our analysts to pull the transaction for manual review.”</p>
<p>“With the ThreatMetrix Fraud Network fully integrated into our business operations, we’ve been able to automate previously manual processes and significantly cut down on the instances of fraud,” said Ippolito. “The ThreatMetrix Fraud Network further helps us protect the integrity of our brand, our ratings system, and ensures that our transactions are secure.”</p>
<p>To view a web-based product demo, go to:  <a href="http://info.threatmetrix.com/ThreatMetrix-Product-Tour" onclick="pageTracker._trackPageview('/outgoing/info.threatmetrix.com/ThreatMetrix-Product-Tour?referer=');">http://info.threatmetrix.com/ThreatMetrix-Product-Tour</a></p>
<p>To view a video on the ThreatMetrix Fraud Network, visit: <a href="../../../../../resource-center/videos-and-demos/introducing-the-threatmetrix-fraud-network/">http://threatmetrix.com/resource-center/videos-and-demos/introducing-the-threatmetrix-fraud-network/</a></p>
<p>To read a whitepaper on the ThreatMetrix Fraud Network, visit: <a href="http://info.threatmetrix.com/ThreatMetrix-fraud-network.html" onclick="pageTracker._trackPageview('/outgoing/info.threatmetrix.com/ThreatMetrix-fraud-network.html?referer=');">http://info.threatmetrix.com/ThreatMetrix-fraud-network.html</a></p>
<p><strong>About vWorker</strong></p>
<p>vWorker (formerly Rent a Coder) is a dynamic online marketplace where employers hire and manage virtual workers to assist them in business and personal projects. Virtual workers span every country across the globe and every imaginable expertise, including computer programming, writing, graphic design, marketing and many more. vWorker.com offers the safety features and money-back/payment guarantees that allow thousands of these transactions to be done successfully every month. For more information, visit <a href="http://www.vworker.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.vworker.com/?referer=');">www.vworker.com</a>.</p>
<p><strong>About ThreatMetrix </strong></p>
<p>ThreatMetrix helps companies stop web fraud and enable e-commerce. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix’ simple and cost-effective SaaS approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments.  For more information, visit <a href="http://www.threatmetrix.com" onclick="pageTracker._trackPageview('/outgoing/www.threatmetrix.com?referer=');">www.threatmetrix.com</a> or call 1-650-625-1451.</p>
<p>© 2010 ThreatMetrix.  All rights reserved. ThreatMetrix and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.</p>
<p>Media Contacts:</p>
<p>Dan Rampe<br />
ThreatMetrix<br />
Tel: 650-625-1451, ext. 122<br />
Email: <a href="mailto:drampe@threatmetrix.com">drampe@threatmetrix.com</a></p>
<p>Kevin Wolf<br />
Tool Guy PR<br />
Tel: 650-327-1641<br />
Email: <a href="mailto:Kevin@toolguypr.com">Kevin@toolguypr.com</a></p>
]]></content:encoded>
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		<title>ThreatMetrix Receives United States – European Union Safe Harbor Certification</title>
		<link>http://threatmetrix.com/threatmetrix-receives-united-states-%e2%80%93-european-union-safe-harbor-certification/</link>
		<comments>http://threatmetrix.com/threatmetrix-receives-united-states-%e2%80%93-european-union-safe-harbor-certification/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 00:07:37 +0000</pubDate>
		<dc:creator>drampe</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[authenticated user logins]]></category>
		<category><![CDATA[authorize payments and transactions]]></category>
		<category><![CDATA[device identification]]></category>
		<category><![CDATA[Safe Harbor]]></category>
		<category><![CDATA[ThreatMetrix]]></category>
		<category><![CDATA[verify new accounts]]></category>
		<category><![CDATA[Web Fraud]]></category>

		<guid isPermaLink="false">http://threatmetrix.com/?p=1211</guid>
		<description><![CDATA[ThreatMetrix today announced that it has been certified as compliant with the United States – European Union (EU) Safe Harbor Framework. ]]></description>
			<content:encoded><![CDATA[<p>LOS ALTOS, CA.  –  July 20, 2010 – ThreatMetrix™, a fast growing provider of fraud prevention solutions that do not require personally identifiable information (PII), today announced that it has been certified as compliant with the United States – European Union (EU) Safe Harbor Framework. The Safe Harbor Framework was developed by the European Union and the United States to bridge their different approaches to privacy.</p>
<p>U.S. – EU Safe Harbor certified businesses must comply with the seven safe harbor principles:</p>
<ul>
<li>Notice: Individuals must be informed that their data is   being collected and about how it will be used.</li>
<li>Choice: Individuals must have the ability to opt out of the collection and forward transfer of the data to third parties.</li>
<li>Onward Transfer: Transfers of data to third parties may only occur to other organizations that follow adequate data protection principles.</li>
<li>Security: Reasonable efforts must be made to prevent loss of collected information.</li>
<li>Data Integrity: Data must be relevant and reliable for the purpose it was collected for.</li>
<li>Access: Individuals must be able to access information held about them, and correct or delete it if it is inaccurate.</li>
<li>Enforcement: There must be effective means of enforcing these rules.</li>
</ul>
<p>“This certification reconfirms our ongoing commitment to protect the privacy of individuals in Europe and the United States and wherever ThreatMetrix conducts business around the globe,” said Reed Taussig, president and CEO, ThreatMetrix.</p>
<p>The ThreatMetrix Fraud Network is a software-as-a-service solution that utilizes a wide variety of device- and transaction-related data to build a “contextual risk score” that delivers the information fraud analysts need to make a thoughtful “go, no-go” decision about a customer.</p>
<p>To view a web-based product demo, go to:  <a href="http://info.threatmetrix.com/ThreatMetrix-Product-Tour" onclick="pageTracker._trackPageview('/outgoing/info.threatmetrix.com/ThreatMetrix-Product-Tour?referer=');">http://info.threatmetrix.com/ThreatMetrix-Product-Tour</a></p>
<p>To view a video on the ThreatMetrix Fraud Network, visit: <a href="../../../../../resource-center/videos-and-demos/introducing-the-threatmetrix-fraud-network/">http://threatmetrix.com/resource-center/videos-and-demos/introducing-the-threatmetrix-fraud-network/</a></p>
<p>To read a whitepaper on the ThreatMetrix Fraud Network, visit: <a href="http://info.threatmetrix.com/ThreatMetrix-fraud-network.html" onclick="pageTracker._trackPageview('/outgoing/info.threatmetrix.com/ThreatMetrix-fraud-network.html?referer=');">http://info.threatmetrix.com/ThreatMetrix-fraud-network.html</a></p>
<p><strong>About ThreatMetrix</strong></p>
<p>ThreatMetrix helps companies stop web fraud and enable e-commerce. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix’ simple and cost-effective SaaS approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit <a href="http://www.threatmetrix.com" onclick="pageTracker._trackPageview('/outgoing/www.threatmetrix.com?referer=');">www.threatmetrix.com</a> or call 1-650-625-1451.</p>
<p>© 2010 ThreatMetrix. All rights reserved. ThreatMetrix and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.</p>
<p>Media Contacts:</p>
<p>Dan Rampe<br />
ThreatMetrix<br />
Tel: 650-625-1451, ext. 122<br />
Email: <a href="mailto:drampe@threatmetrix.com">drampe@threatmetrix.com</a></p>
<p>Kevin Wolf<br />
Tool Guy PR<br />
Tel: 650-327-1641<br />
Email: <a href="mailto:Kevin@toolguypr.com">Kevin@toolguypr.com</a></p>
]]></content:encoded>
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		<title>Adknowledge Selects ThreatMetrix Fraud Network to Strengthen Fraud Protection Systems on the Super Rewards Monetization Platform</title>
		<link>http://threatmetrix.com/adknowledge-selects-threatmetrix-fraud-network-to-strengthen-fraud-protection-systems-on-the-super-rewards-monetization-platform/</link>
		<comments>http://threatmetrix.com/adknowledge-selects-threatmetrix-fraud-network-to-strengthen-fraud-protection-systems-on-the-super-rewards-monetization-platform/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 23:46:28 +0000</pubDate>
		<dc:creator>tgrubb</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Adknowledge]]></category>
		<category><![CDATA[Fraud Protection]]></category>
		<category><![CDATA[SuperRewards]]></category>

		<guid isPermaLink="false">http://threatmetrix.com/?p=1196</guid>
		<description><![CDATA[ThreatMetrix today announced that Adknowledge has selected ThreatMetrix to help control online fraud and abuse on its Super Rewards platform.]]></description>
			<content:encoded><![CDATA[<h4><em>Partnership Translates Into Spotting Fraud and Abuse Trends Early to Protect Publishers and Advertisers</em></h4>
<p><em><br />
</em></p>
<p>LOS ALTOS, CA.  –  July 7, 2010 – ThreatMetrix™, a fast growing provider of fraud prevention solutions that do not require personally identifiable information (PII), today announced that <a href="http://www.adknowledge.com/usa/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.adknowledge.com/usa/?referer=');">Adknowledge</a>, the largest privately-owned ad network, has selected ThreatMetrix to help control online fraud and abuse on its <a href="http://www.srpoints.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.srpoints.com/?referer=');">Super Rewards</a> platform for online games and social networks.</p>
<p>Super Rewards is a leading provider of monetization solutions for online games and social networks. The Super Rewards “offer wall” delivers highly targeted advertising offers to millions of global web site and social network users. Super Rewards allows online publishers to incorporate its monetization platform as a seamless and integral component to their online games. Online gamers can earn in-game points by completing offers, such as filling out surveys, watching videos, or subscribing to online services that are of value to them.</p>
<p>“We work with thousands of publishers with hundreds of millions of users around the world,” said Adam Caplan, vice president virtual currency, Adknowledge. “Some users are so passionate about the games they play that they will go to extraordinary lengths to acquire excess virtual currency, including abusing advertising offers that we make available on our platform. In other cases, fraudsters will use stolen credit cards or other abusive payment mechanisms to accumulate virtual currency to sell to others in the game for profit. It’s critical for us to separate the abusers from the vast majority of users who are interested in the brands and the products they sign up for, or validly pay for the virtual currency they use.”</p>
<p>As online gaming continues to grow, Super Rewards understands that maintaining a strong fraud protection system is vital. In order to accomplish this goal, Super Rewards strengthened its in-house fraud prevention systems by adding the ThreatMetrix Fraud Network to its anti-fraud measures. ThreatMetrix’ global reputations, customizable rules, and tracking, greatly extend Super Rewards’ ability to mitigate abuse on specific levels, often before they reach its publishers.</p>
<p>“When users sign up for specific advertising offers without having any real interest in the associated brands or products, we risk degrading the quality of leads that we provide to advertisers,” said Caplan. “Our goal with the ThreatMetrix Fraud Network is to improve the quality of leads we provide to our advertisers and reduce the dollar amount of refunds and chargebacks from both payment technology providers and advertisers. The bottom line is that we jeopardize the integrity of our brand and the viability of our business if fraud and abuse are left unchecked. That’s why we partnered with ThreatMetrix to fortify our fraud protection systems.”</p>
<p>The ThreatMetrix Fraud Network integrates with Super Rewards in-house anti-fraud solution. The ThreatMetrix Fraud Network is a web-based system that utilizes a wide variety of device- and transaction-related data, not including PII, to build a “contextual score” that delivers all the information Super Rewards needs to make a thoughtful “go, no-go” decision about a customer. Among the data gathered by the ThreatMetrix Fraud Network is deep intelligence about the device, key transaction details and past behavior, both on-site and globally.</p>
<p>With the ThreatMetrix Fraud Network, Super Rewards is able to customize the rules within its system, allowing the company to specify in real-time what is considered potential abuse or risk. This ability is very advantageous for identifying and controlling existing abuse patterns and new trends.</p>
<p>“The ThreatMetrix Fraud Network is a key component of our anti-fraud strategy that helps keep our monetization solutions running smoothly,” continued Caplan.  “ThreatMetrix enables us to instantly review and analyze transactions based on date, score, status, or any other attributes across their global fraud network. We can also identify new and returning users and see how they are interacting with our system. With increased visibility into transactions, we can spot fraud trends early, save money, block out users we don’t want coming back, and show our publishers and advertisers what we are doing proactively to prevent fraud.”</p>
<p>To view a web-based product demo, go to:  <a href="http://info.threatmetrix.com/ThreatMetrix-Product-Tour" onclick="pageTracker._trackPageview('/outgoing/info.threatmetrix.com/ThreatMetrix-Product-Tour?referer=');">http://info.threatmetrix.com/ThreatMetrix-Product-Tour</a></p>
<p>To view a video on the ThreatMetrix Fraud Network, visit: <a href="../../../../../resource-center/videos-and-demos/introducing-the-threatmetrix-fraud-network/">http://threatmetrix.com/resource-center/videos-and-demos/introducing-the-threatmetrix-fraud-network/</a></p>
<p>To read a whitepaper on the ThreatMetrix Fraud Network, visit: <a href="http://info.threatmetrix.com/ThreatMetrix-fraud-network.html" onclick="pageTracker._trackPageview('/outgoing/info.threatmetrix.com/ThreatMetrix-fraud-network.html?referer=');">http://info.threatmetrix.com/ThreatMetrix-fraud-network.html</a></p>
<p><strong>About Adknowledge</strong></p>
<p>Adknowledge, the fifth largest advertiser marketplace, utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including social, email, and web content. Adknowledge has grown to be the largest independent advertiser marketplace focused on high-quality alternatives to traditional search engine advertising. In the past two years, the company has acquired Super Rewards, MIVA, Cubics, Lookery, Mediarun, and Adonomics. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York, and Florida, and international offices in Canada, the United Kingdom, and Australia. For more information, visit <a href="http://www.adknowledge.com/" onclick="pageTracker._trackPageview('/outgoing/www.adknowledge.com/?referer=');">www.adknowledge.com</a>.</p>
<p><strong>About ThreatMetrix </strong></p>
<p>ThreatMetrix helps companies stop web fraud and enable e-commerce. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix’ simple and cost-effective SaaS approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments.  For more information, visit <a href="http://www.threatmetrix.com" onclick="pageTracker._trackPageview('/outgoing/www.threatmetrix.com?referer=');">www.threatmetrix.com</a> or call 1-650-625-1451.</p>
<p>© 2010 ThreatMetrix.  All rights reserved. ThreatMetrix and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.</p>
<p>Media Contacts:</p>
<p>Dan Rampe<br />
ThreatMetrix<br />
Tel: 650-625-1451, ext. 122<br />
Email: <a href="mailto:drampe@threatmetrix.com">drampe@threatmetrix.com</a></p>
<p>Kevin Wolf<br />
Tool Guy PR<br />
Tel: 650-327-1641<br />
Email: <a href="mailto:Kevin@toolguypr.com">Kevin@toolguypr.com</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>ThreatMetrix to Showcase Leading Online Fraud Prevention Solutions at July 20 &#8211; 22 Casual Connect Seattle 2010</title>
		<link>http://threatmetrix.com/threatmetrix-to-showcase-leading-online-fraud-prevention-solutions-at-july-20-22-casual-connect-seattle-2010-2/</link>
		<comments>http://threatmetrix.com/threatmetrix-to-showcase-leading-online-fraud-prevention-solutions-at-july-20-22-casual-connect-seattle-2010-2/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 00:11:44 +0000</pubDate>
		<dc:creator>drampe</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Account hijacking]]></category>
		<category><![CDATA[Casual Connect]]></category>
		<category><![CDATA[credit card testing]]></category>
		<category><![CDATA[fraud prevention]]></category>
		<category><![CDATA[virtual goods]]></category>

		<guid isPermaLink="false">http://threatmetrix.com/?p=1161</guid>
		<description><![CDATA[ThreatMetrix today announced that it will be exhibiting at the July 20 – 22 Casual Connect Seattle 2010.]]></description>
			<content:encoded><![CDATA[<p>LOS ALTOS, CA.  –  June 30, 2010 – ThreatMetrix™, a fast growing provider of fraud prevention solutions that do not require personally identifiable information (PII), today announced that it will be exhibiting at the July 20 – 22 <a href="http://www.casualconnect.org/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.casualconnect.org/?referer=');">Casual Connect</a> Seattle 2010.</p>
<p>Casual Connect Seattle 2010 is sponsored by The Casual Games Association, an international organization with a paid membership of more than 4,000 gaming executives, publishers and developers. Dedicated to promoting casual games for general consumers and providing educational resources for game development, the association hosts annual conferences in Seattle, Kyiv and Hamburg, publishes a magazine three times a year, and issues research reports on the industry. The association was founded in 2005 by members of the casual games industry.</p>
<p>WHAT:       Casual Connect Seattle 2010 Games</p>
<p>WHEN:       July 20 &#8211; 22, 2010</p>
<p>WHERE:     Seattle, Washington</p>
<p>WHY:         ThreatMetrix helps gaming companies detect and prevent fraud in a variety of scenarios including:</p>
<ul>
<li style="text-align: left;">Account hijacking and virtual goods theft: Cybercriminals use a number of tactics to acquire user names, passwords and personal data. Once an online game account has been compromised, attackers drain a user’s account and quickly convert the virtual currency into real currency.</li>
</ul>
<ul>
<li style="text-align: left;">Credit card testing: Cybercriminals use a gaming site to test their inventory of stolen credit cards.</li>
</ul>
<ul>
<li style="text-align: left;">Virtual goods and services trades: Bartering of virtual goods for other virtual goods, tangible goods, or services. The risk of theft increases due to the greater number of methods in which a   trade can occur such as through a direct transfer, trade window, dropping, in-game mail or in-game trading tool.</li>
</ul>
<ul>
<li style="text-align: left;"> User and computer manipulation: Once a computer is infected and controlled by a cybercriminal, it is vulnerable to an array of malicious activities such as click fraud scams and fraudulent credit card use.</li>
</ul>
<p>To view a video of how the ThreatMetrix Fraud Network helps gaming companies and social networks, go to:</p>
<p><a href="http://threatmetrix.com/resource-center/videos-and-demos/threatmetrix-solutions-for-social-networks/"><span style="color: #000000;">http://threatmetrix.com/resource-center/videos-and-demos/threatmetrix-solutions-for-social-networks/</span></a></p>
<p>To read a ThreatMetrix co-authored article on “Protecting Online Games and Gamers from Cybercriminals,” go to: <a href="http://games.venturebeat.com/2010/04/08/protecting-online-games-and-gamers-from-cybercriminals/" onclick="pageTracker._trackPageview('/outgoing/games.venturebeat.com/2010/04/08/protecting-online-games-and-gamers-from-cybercriminals/?referer=');"><span style="color: #000000;">http://games.venturebeat.com/2010/04/08/protecting-online-games-and-gamers-from-cybercriminals/</span></a></p>
<p>Key benefits of the ThreatMetrix Fraud Network to Casual Games Association members include:</p>
<ul>
<li>Stop chargebacks, payments and transaction fraud the first time based on device anomalies</li>
</ul>
<ul>
<li>Instantly recognize device, credential and behavioral anomalies based on transaction or payment context</li>
</ul>
<ul>
<li>Leverage improved decision management tools to help you analyze report and control transaction fraud</li>
</ul>
<ul>
<li>Increase revenue by declining good customers less often</li>
</ul>
<p><strong>About ThreatMetrix</strong></p>
<p>ThreatMetrix helps companies stop web fraud and enable e-commerce. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix’ simple and cost-effective SaaS approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments.  For more information, visit <a href="http://www.threatmetrix.com" onclick="pageTracker._trackPageview('/outgoing/www.threatmetrix.com?referer=');">www.threatmetrix.com</a> or call 1-650-625-1451.</p>
<p>© 2010 ThreatMetrix.  All rights reserved. ThreatMetrix and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.</p>
<p>Media Contacts:</p>
<p>Dan Rampe<br />
ThreatMetrix<br />
Tel: 650-625-1451, ext. 122<br />
Email: <a href="mailto:drampe@threatmetrix.com">drampe@threatmetrix.com</a></p>
<p>Kevin Wolf<br />
Tool Guy PR<br />
Tel: 650-327-1641<br />
Email: <a href="mailto:Kevin@toolguypr.com">Kevin@toolguypr.com</a></p>
]]></content:encoded>
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		<title>GoPro, the World&#8217;s Best Selling and Highest Performance Wearable HD Video Cameras, Gets a Clear Picture on Fraud with ThreatMetrix</title>
		<link>http://threatmetrix.com/gopro-the-worlds-best-selling-and-highest-performance-wearable-hd-video-cameras-gets-a-clear-picture-on-fraud-with-threatmetrix/</link>
		<comments>http://threatmetrix.com/gopro-the-worlds-best-selling-and-highest-performance-wearable-hd-video-cameras-gets-a-clear-picture-on-fraud-with-threatmetrix/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 01:32:26 +0000</pubDate>
		<dc:creator>drampe</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[fraud prevention]]></category>
		<category><![CDATA[GoPro]]></category>
		<category><![CDATA[ThreatMetrix]]></category>

		<guid isPermaLink="false">http://threatmetrix.com/?p=1129</guid>
		<description><![CDATA[GoPro, the world's best selling and highest performance wearable HD video cameras, has selected ThreatMetrix to help control online fraud and abuse.]]></description>
			<content:encoded><![CDATA[<h4><em>ThreatMetrix’ Anti-Fraud Solution Fits in with GoPro’s SaaS Strategy</em></h4>
<p><em><br />
</em></p>
<p>LOS ALTOS, CA.  –  June 23, 2010 – ThreatMetrix™, a fast growing provider of fraud prevention solutions that do not require personally identifiable information (PII), today announced that GoPro®, the world&#8217;s best selling and highest performance wearable HD video cameras, has selected ThreatMetrix to help control online fraud and abuse.</p>
<p>GoPro’s HD HERO® cameras are used for shooting a variety of activities, from action sports such as skiing, surfing and motorsports to capturing hard to get footage for professional broadcast and film productions. GoPro sells its products through a variety of channels including distributors, retail, and direct e-commerce.</p>
<p>“The company was created in 2002 by a core group of athletes who also happened to be technology and photography enthusiasts,” said Stephen Baumer, vice president of technology, GoPro. “Squeeze that all together and you’ve got the foundations of GoPro. Our passion is to capture on video those life moments that previously were next to impossible to record.”</p>
<p>When it came to looking for an anti-fraud solution, GoPro determined that it wanted to go with a software-as-a-service (SaaS) solution.  “As a small business, I’m a huge SaaS fan,” said Baumer. “I don’t really want to become a security expert or want to incur a high cost in IT overhead managing disparate technologies.”</p>
<p>The ThreatMetrix Fraud Network easily integrates into NetSuite, which GoPro uses for its CRM, financial, e-commerce and inventory management systems. “The bottom line is that I don’t want to wrap our business processes around a piece of technology,” remarked Baumer. “I want whatever technologies we source to fit within our existing business processes.”</p>
<p>The ThreatMetrix Fraud Network provides industry-specific rules-based templates that enable customers to decide whether to accept, reject or further evaluate transactions. Customers can optimize the ThreatMetrix Fraud Network rules and transaction scoring to fit their specific tolerance for risk. ThreatMetrix sends the device identification data it captures to NetSuite via a web API where it is matched with additional information the customer entered online. A fraud score then gets assigned to the transaction along with the customer’s geolocation.</p>
<p>“Using the ThreatMetrix Fraud Network, we’ve gained new visibility into attempted unauthorized transactions,” said Baumer. “The beauty of the ThreatMetrix solution is how carefully the company has thought about each industry’s different fraud requirements. I’m impressed by how easy it is to set up the rules and scoring that is specific to my business. More importantly, I’m able to adjust the scores based on what I’m seeing on a daily basis. I know that there is fraud out there that we haven’t experienced yet and with the ThreatMetrix Fraud Network we are able to stay a step ahead of it.”</p>
<p><strong>About GoPro</strong></p>
<p>Based in Half Moon Bay, California, GoPro is the world&#8217;s leading manufacturer of ultra-convenient wearable and gear mountable HD cameras. Since 2004, GoPro has been designing cameras and accessories that make it easy for people to capture images and video during their favorite activities. Its products include the patented HERO® line of shockproof/waterproof wearable cameras and gear attachment devices. For more information, visit <a href="http://www.gopro.com" onclick="pageTracker._trackPageview('/outgoing/www.gopro.com?referer=');">www.gopro.com</a>. <strong> </strong></p>
<p><strong>About ThreatMetrix </strong></p>
<p>ThreatMetrix helps companies stop web fraud and enable e-commerce. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix’ simple and cost-effective SaaS approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments.  For more information, visit <a href="http://www.threatmetrix.com" onclick="pageTracker._trackPageview('/outgoing/www.threatmetrix.com?referer=');">www.threatmetrix.com</a> or call 1-650-625-1451.</p>
<p>© 2010 ThreatMetrix.  All rights reserved. ThreatMetrix and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.</p>
<p>Media Contacts:</p>
<p>Dan Rampe<br />
ThreatMetrix<br />
Tel: 650-625-1451, ext. 122<br />
Email: <a href="mailto:drampe@threatmetrix.com">drampe@threatmetrix.com</a></p>
<p>Kevin Wolf<br />
Tool Guy PR<br />
Tel: 650-327-1641<br />
Email: <a href="mailto:Kevin@toolguypr.com">Kevin@toolguypr.com</a></p>
]]></content:encoded>
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		<title>ThreatMetrix Announces Reseller Agreement with Rikei Corporation to Tackle Online Fraud in Japan</title>
		<link>http://threatmetrix.com/threatmetrix-announces-reseller-agreement-with-rikei-corporation-to-tackle-online-fraud-in-japan/</link>
		<comments>http://threatmetrix.com/threatmetrix-announces-reseller-agreement-with-rikei-corporation-to-tackle-online-fraud-in-japan/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 21:53:43 +0000</pubDate>
		<dc:creator>drampe</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[ThreatMetrix Japan Reseller]]></category>

		<guid isPermaLink="false">http://threatmetrix.com/?p=1107</guid>
		<description><![CDATA[ThreatMetrix™ today announced that it has signed a reseller agreement with Rikei Corporation to resell ThreatMetrix Fraud Network solutions.]]></description>
			<content:encoded><![CDATA[<p><strong><em>Japan Faces Growing Domestic and International Fraud Challenges with the Rapid Rise of Online Banking, E-Commerce and Social Networks</em></strong></p>
<p>LOS ALTOS, CA.  –  June 17, 2010 – ThreatMetrix™, a fast growing provider of fraud prevention solutions that do not require personally identifiable information (PII), today announced that it has signed a reseller agreement with Rikei Corporation, a Japan-based information technology company, to resell ThreatMetrix Fraud Network solutions to control online fraud and abuse in Japan. As part of the reseller agreement, Rikei has assembled a dedicated ThreatMetrix team focused on online banking, e-commerce and social networking.</p>
<p>“We’re pleased to announce that we’ve selected Rikei Corporation to resell our leading ThreatMetrix Fraud Network online fraud solutions in Japan,” said David Jones, chief technology officer, vice president of engineering and co-founder, ThreatMetrix. “With the second largest Internet population in Asia Pacific after China, and as more Japanese companies adopt card not present (CNP) transactions, fraudulent credit card orders are on the rise.  ThreatMetrix Fraud Network solutions can help these companies stop fraud so that they can sell more, grow faster, protect their brands, and provide customers a better online experience.”</p>
<p>Delivered via the software-as-a-service (SaaS) model, ThreatMetrix Fraud Network solutions provide IT, e-commerce, security and fraud professionals with a rich set of tools for verifying new accounts, authorizing payments and transactions, and authorizing user logins, all in one integrated system, in real-time, without customers providing PII.</p>
<p>Most fraud prevention and customer authentication systems use PII to determine whether a customer is legitimate or a fraudster. But sophisticated cyber criminals can easily circumvent this challenge, and web users are increasingly reluctant to share personal information when shopping, sharing and banking online. ThreatMetrix solutions, which profile the computer used to create an account or execute a transaction, are popular among security professionals because they don’t require the use of PII to assess customer legitimacy. Instead, ThreatMetrix’ unique packet signature analysis technology detects the use of botnets and proxies, and reveals the true location of the device as well as the device’s identity.</p>
<p><strong>About Rikei Corporation</strong></p>
<p>Founded in 1957 and headquartered in Tokyo, Rikei Corporation is listed in the second section of the Tokyo Stock Exchange and is a leading supplier of information technology components, products and systems in Japan. The company has two business divisions: the IT Solution and Services division is engaged in the provision of system solutions and network solution services while the Electronic Component and Equipment division offers electronic components and equipment. The company has four subsidiaries located in Japan, the United States, Hong Kong and Singapore.</p>
<p><strong>About ThreatMetrix </strong></p>
<p>ThreatMetrix helps companies stop web fraud and enable e-commerce. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix’ simple and cost-effective SaaS approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments.  For more information, visit <a href="http://www.threatmetrix.com" onclick="pageTracker._trackPageview('/outgoing/www.threatmetrix.com?referer=');">www.threatmetrix.com</a> or call 1-650-625-1451.</p>
<p>© 2010 ThreatMetrix.  All rights reserved. ThreatMetrix and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.</p>
<p>Media Contacts:</p>
<p>Dan Rampe<br />
ThreatMetrix<br />
Tel: 650-625-1451, ext. 122<br />
Email: <a href="mailto:drampe@threatmetrix.com">drampe@threatmetrix.com</a></p>
<p>Kevin Wolf<br />
Tool Guy PR<br />
Tel: 650-327-1641<br />
Email: <a href="mailto:Kevin@toolguypr.com">Kevin@toolguypr.com</a></p>
]]></content:encoded>
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		<title>Leading Colombian Payment Processor Pagosonline Drives South American Business Expansion Using ThreatMetrix</title>
		<link>http://threatmetrix.com/leading-colombian-payment-processor-pagosonline-drives-south-american-business-expansion-using-threatmetrix/</link>
		<comments>http://threatmetrix.com/leading-colombian-payment-processor-pagosonline-drives-south-american-business-expansion-using-threatmetrix/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 23:44:11 +0000</pubDate>
		<dc:creator>tgrubb</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Pagosonline]]></category>
		<category><![CDATA[payment processor]]></category>

		<guid isPermaLink="false">http://threatmetrix.com/?p=1101</guid>
		<description><![CDATA[Pagosonline, a leading Colombian payment processor and aggregator, has selected ThreatMetrix to help control online fraud and abuse.]]></description>
			<content:encoded><![CDATA[<p><strong><em>By Helping to Reduce Customers’ Fraud Rates, Pagosonline Improves Its Corporate Brand Image and Ability to Sell More</em></strong></p>
<p>LOS ALTOS, CA.  –  June 16, 2010 – ThreatMetrix™, a fast growing provider of fraud prevention solutions that do not require personally identifiable information (PII), today announced that Pagosonline, a leading Colombian payment processor and aggregator, has selected ThreatMetrix to help control online fraud and abuse and to drive business expansion throughout South America.Headquartered in Bogota, Colombia, Pagosonline is the main payments gateway and aggregator for merchants in Colombia. As a payments processor, it processes transactions for leading Colombian and South American e-commerce sites, airlines and retailers. As an aggregator, they provide similar services to small to medium-sized businesses that don’t have relationships with banks. Pagosonline also integrates with other payment platforms in South America. Their service is available for South American merchants in Spanish and facilitates payments in Colombian pesos, U.S. dollars and European euros.</p>
<p>“The main business problem we were facing with our merchants was that they were experiencing chargebacks on lower price item transactions two or three months after the transactions had occurred from cyber criminals using fraudulent credit cards,” said Martin Schrimpff, business development director, Pagosonline. “We created our own anti-fraud platform eight years ago where we were relying a lot on IP addresses and cookies to identify customers. Unfortunately, with fraudsters becoming more sophisticated, we discovered that they were using dynamic proxies to hide their identities. That’s when we turned to ThreatMetrix to help us identify where these fraudulent transactions were really coming from and put a stop to them.”</p>
<p>Dynamic proxies are one of the many tools in a fraudster’s arsenal to dynamically change their IP address and browser string attributes to make it appear that they are a new customer upon each visit to a web site. Drawing upon hundreds of anonymous characteristics from a web transaction and analyzing them in real-time, the ThreatMetrix Fraud Network reveals hidden truths about the device visiting a web site to help companies decide whether to trust the computer to create a new account, use a credit card or login. ThreatMetrix is unique in its ability to make all of the data it collects available in real-time including explanations for how it derived the risk score<strong>.</strong></p>
<p>According to Schrimpff, Pagosonline also liked the ability of the ThreatMetrix Fraud Network to seamlessly integrate with their in-house anti-fraud platform. “The ThreatMetrix Fraud Network gives me more data to identify risk. I’m now able to stop more fraud, in real-time, more efficiently,” said Schrimpff.</p>
<p>Schrimpff highlighted the example of one Pagosonline customer who was selling international phone cards online. “They were selling massive amounts of phone cards but they were also experiencing unacceptable fraud levels as high as 14%. After implementing the ThreatMetrix Fraud Network, fraud levels dropped to less than 2% which is acceptable for this type of product,” noted Schrimpff.</p>
<p>Today, Pagosonline confidently continues with the expansion of its services to the broader South American market. “By helping us reduce our customers’ fraud rates, we’ve also been able to improve our corporate brand image and our ability to sell more,” said Schrimpff. “The ThreatMetrix Fraud Network helped make all that possible.”</p>
<p>To view a video on the ThreatMetrix Fraud Network, visit: <a href="http://threatmetrix.com/resource-center/videos-and-demos/introducing-the-threatmetrix-fraud-network/">http://threatmetrix.com/resource-center/videos-and-demos/introducing-the-threatmetrix-fraud-network/</a></p>
<p>To read a whitepaper on the ThreatMetrix Fraud Network, visit: <a href="http://info.threatmetrix.com/ThreatMetrix-fraud-network.html" onclick="pageTracker._trackPageview('/outgoing/info.threatmetrix.com/ThreatMetrix-fraud-network.html?referer=');">http://info.threatmetrix.com/ThreatMetrix-fraud-network.html</a></p>
<p><a href="http://info.threatmetrix.com/ThreatMetrix-fraud-network.html" onclick="pageTracker._trackPageview('/outgoing/info.threatmetrix.com/ThreatMetrix-fraud-network.html?referer=');"></a><br />
<strong>About Pagosonline<strong> </strong></strong></p>
<p><strong><strong><span style="font-weight: normal;">Pagosonline is one of the leading payment service providers in Latin America. Pagosonline integrates different payment solutions such as local credit cards, bank transfers and cash payments, allowing over 6,000 e-commerce sites to receive payments through different channels. Pagosonline permits international e-commerce sites to receive local payments in Latin America thus reducing their risk due to online fraud and increasing their sales by reaching non-international credit card holder clients. For more information, visit </span><a href="http://www.pagosonline.com" onclick="pageTracker._trackPageview('/outgoing/www.pagosonline.com?referer=');"><span style="font-weight: normal;">www.pagosonline.com</span></a><span style="font-weight: normal;">.</span><br />
<strong> </strong></strong></strong></p>
<p><strong><strong><strong>About ThreatMetrix<strong> </strong></strong></strong></strong></p>
<p><strong><strong><span style="font-weight: normal;">ThreatMetrix helps companies stop web fraud and enable e-commerce. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix’ simple and cost-effective SaaS approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments.  For more information, visit </span><a href="http://www.threatmetrix.com" onclick="pageTracker._trackPageview('/outgoing/www.threatmetrix.com?referer=');"><span style="font-weight: normal;">www.threatmetrix.com</span></a><span style="font-weight: normal;"> or call 1-650-625-1451.</span></strong></strong></p>
<p><strong><strong><strong><strong><span style="font-weight: normal;">© 2010 ThreatMetrix.  All rights reserved. ThreatMetrix and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.</span></strong></strong></strong></strong></p>
<p><strong><strong><strong><strong><span style="font-weight: normal;">Media Contacts:</span></strong></strong></strong></strong></p>
<p><strong><strong><strong><strong><span style="font-weight: normal;">Dan Rampe<br />
ThreatMetrix<br />
Tel: 650-625-1451, ext. 122<br />
Email: </span><a href="mailto:drampe@threatmetrix.com"><span style="font-weight: normal;">drampe@threatmetrix.com</span></a></strong></strong></strong></strong></p>
<p><strong><strong><strong><strong><span style="font-weight: normal;">Kevin Wolf<br />
Tool Guy PR<br />
Tel: 650-327-1641<br />
Email: </span><a href="mailto:Kevin@toolguypr.com"><span style="font-weight: normal;">Kevin@toolguypr.com</span></a></strong></strong></strong></strong></p>
<p><strong><strong> </strong></strong></p>
<p><strong><strong><strong><strong> </strong></strong></strong></strong></p>
]]></content:encoded>
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		<title>Offerpal Media, the Leader in Virtual Currency Payment Alternatives, Selects ThreatMetrix to Control Fraud</title>
		<link>http://threatmetrix.com/offerpal-media-the-leader-in-virtual-currency-payment-alternatives-selects-threatmetrix-to-control-fraud/</link>
		<comments>http://threatmetrix.com/offerpal-media-the-leader-in-virtual-currency-payment-alternatives-selects-threatmetrix-to-control-fraud/#comments</comments>
		<pubDate>Wed, 26 May 2010 13:07:54 +0000</pubDate>
		<dc:creator>tgrubb</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[OfferPal]]></category>
		<category><![CDATA[Web Fraud]]></category>

		<guid isPermaLink="false">http://threatmetrix.com/?p=1031</guid>
		<description><![CDATA[ThreatMetrix™ today announced that Offerpal Media, the leader in virtual currency payment alternatives, has selected ThreatMetrix to help control online fraud and abuse.]]></description>
			<content:encoded><![CDATA[<p><strong><em>Flexible and Powerful Rules-Based Engine and Scoring Fits Offerpal’s Business Requirements and Stops Fraud the First Time, in Real-Time</em></strong></p>
<p>LOS ALTOS, CA.  –  May 27, 2010 – ThreatMetrix™, a fast growing provider of fraud detection solutions that do not require personally identifiable information (PII), today announced that <a href="http://www.offerpalmedia.com/" onclick="pageTracker._trackPageview('/outgoing/www.offerpalmedia.com/?referer=');">Offerpal Media</a>, the leader in virtual currency payment alternatives, has selected ThreatMetrix to help control online fraud and abuse.</p>
<p>Offerpal Media works with leading direct payment providers, from <a href="http://www.paypal.com/" onclick="pageTracker._trackPageview('/outgoing/www.paypal.com/?referer=');">PayPal</a>, <a href="http://www.visa.com/" onclick="pageTracker._trackPageview('/outgoing/www.visa.com/?referer=');">Visa</a> and <a href="http://www.mastercard.com/" onclick="pageTracker._trackPageview('/outgoing/www.mastercard.com/?referer=');">MasterCard</a> to <a href="http://www.zong.com/" onclick="pageTracker._trackPageview('/outgoing/www.zong.com/?referer=');">Zong</a>, <a href="http://www.boku.com/" onclick="pageTracker._trackPageview('/outgoing/www.boku.com/?referer=');">Boku</a>, <a href="http://www.daopay.com/" onclick="pageTracker._trackPageview('/outgoing/www.daopay.com/?referer=');">DaoPay</a>, Amazon Payments, Paymo, Ultimate Game Card, PayByCash, Social Gold and more. Additionally, the company recently announced new payment options including pre-paid debit cards, phone cards, e-payment systems, parent-approved payments and more, from partners such as Zeus Research and STi Prepaid, paysafecard, MyCard, <a href="https://www.rixty.com/" onclick="pageTracker._trackPageview('/outgoing/www.rixty.com/?referer=');">Rixty</a>, <a href="http://www.billmyparents.com/" onclick="pageTracker._trackPageview('/outgoing/www.billmyparents.com/?referer=');">BillMyParents</a>, <a href="http://clickandbuy.com/US_en/payment/" onclick="pageTracker._trackPageview('/outgoing/clickandbuy.com/US_en/payment/?referer=');">ClickandBuy</a> and others covering nearly 200 countries.</p>
<p>The ThreatMetrix Fraud Network will give Offerpal Media added visibility into user’s account information and online behaviors to help the company more easily identify potentially fraudulent activities.</p>
<p>“We operate in a fast-moving, high growth industry,” said Stacy Martin, director of customer support, Offerpal Media. “We needed to implement a solution on a large scale within weeks. We felt that the ThreatMetrix Fraud Network would give us a unique perspective on fraud beyond what we had created ourselves. By integrating the ThreatMetrix Fraud Network into our own fraud platform, we feel that we have been able to create a best-of-breed solution and provide our customers with the best possible fraud protection within the shortest timeframe. The integration of the ThreatMetrix Fraud Network into the Offerpal Media platform has been seamless, straightforward, easy and required little support.”</p>
<p>“One of our main goals was to go beyond just having a set of simple rules for flagging potentially risky transactions,” continued Martin. “What we really needed was the ability to pierce the proxy to determine the actual location of a computer, collect more detailed information on each user, their transaction, and the device they were using, combined with a rules-based engine that would take all these elements into consideration and create a score from which we could accept, reject or hold the transaction for further review.”</p>
<p>Concealing true device location via <a href="../resource-center/educational-comics/">hidden proxy</a> systems is a common technique of cyber criminals. By using a hidden proxy fraudsters pretend to be in one location, when the device they are using to execute a fraudulent transaction is actually located in a different location.</p>
<p>“A lot of the fraud we see is international but masks itself as coming from the U.S.,” said Martin. “We tailor some of our business to publishers who support international audiences so it was mission critical that we address it.”</p>
<p>Previous anti-fraud approaches were based on in-house solutions, but Offerpal Media chose to go with the ThreatMetrix Fraud Network after a review of competitive offerings. “We looked at a variety of anti-fraud solutions but chose ThreatMetrix as it characterizes transactions far beyond just IP geolocation and lets me prevent fraud upfront, in real-time, the first time, rather than after the fact.”</p>
<p>One of Martin’s initial concerns over implementing a new solution into his existing anti-fraud environment was the potential impact on system performance. “I was initially concerned about the potential negative impact we might see on performance with additional profiling but it never materialized. As with any new technology, it’s a leap of faith. Is it going to do what they say it will do? I’m happy to say that I haven’t seen any negative impacts on performance.”</p>
<p>According to Martin, one of the key benefits Offerpal Media values is the flexibility and the ability to customize the rules-based templates that helps them take the guesswork out of determining whether to accept, reject or further evaluate transactions.</p>
<p>“One of the biggest pluses of the ThreatMetrix Fraud Network is that it is flexible to my business requirements,” said Martin. “I don’t have to reengineer my business to the limitations of some technology. I can set rules and transaction scoring specific to certain games and publishers. It gives us the flexibility to respond immediately to potential fraud attacks.  Our fraud analyst is able to make changes to the business rules on a real-time basis. There’s no coding or release cycles involved. If our fraud analyst sees an instance of fraud and it appears to be a pattern, then he is able to go into the rules engine, change the scoring, and block further fraudulent transactions in seconds. That’s powerful.”</p>
<p>“Every one of our publishers is concerned about fraud on their businesses and the threat of chargebacks related to fraud,” said Martin.  “We feel that the ThreatMetrix Fraud Network is a real differentiator for us in its ability to identify potential fraudsters and characterize transactions far beyond just IP geolocation.”</p>
<p>To view a video on the ThreatMetrix Fraud Network, visit: <a href="../resource-center/videos-and-demos/introducing-the-threatmetrix-fraud-network/">http://threatmetrix.com/resource-center/videos-and-demos/introducing-the-threatmetrix-fraud-network/</a></p>
<p>To read a whitepaper on the ThreatMetrix Fraud Network, visit: <a href="http://info.threatmetrix.com/ThreatMetrix-fraud-network.html" onclick="pageTracker._trackPageview('/outgoing/info.threatmetrix.com/ThreatMetrix-fraud-network.html?referer=');">http://info.threatmetrix.com/ThreatMetrix-fraud-network.html</a></p>
<p><strong>About Offerpal Media </strong></p>
<p>Offerpal Media is the leader in virtual currency monetization for online games, virtual worlds and social networks. The company&#8217;s turnkey payment platform gives consumers the opportunity to earn virtual currency for free by taking part in targeted advertising offers, shopping at big-brand retailers, completing online surveys, watching videos or otherwise engaging with brands. Since its launch in 2007, Offerpal has issued more than 1 trillion virtual points to over 200 million consumers across 2,000 publishers. The company is headquartered in Fremont, California. Investors include Interwest Capital, North Bridge Venture Partners, and D. E. Shaw Ventures. For more information, visit <a href="http://www.offerpalmedia.com/" onclick="pageTracker._trackPageview('/outgoing/www.offerpalmedia.com/?referer=');">www.offerpalmedia.com</a></p>
<p><strong>About ThreatMetrix </strong></p>
<p>ThreatMetrix helps companies stop web fraud and enable e-commerce. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix’ simple and cost-effective SaaS approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments.  For more information, visit <a href="http://www.threatmetrix.com/" onclick="pageTracker._trackPageview('/outgoing/www.threatmetrix.com/?referer=');">www.threatmetrix.com</a> or call 1-650-625-1451.</p>
<p>© 2010 ThreatMetrix.  All rights reserved. ThreatMetrix and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.<br />
Media Contacts:</p>
<p>Dan Rampe<br />
ThreatMetrix<br />
Tel: 650-625-1451, ext. 122<br />
Email: <a href="mailto:drampe@threatmetrix.com">drampe@threatmetrix.com</a></p>
<p>Kevin Wolf<br />
Tool Guy PR<br />
Tel: 650-327-1641<br />
Email: <a href="mailto:Kevin@toolguypr.com">Kevin@toolguypr.com</a></p>
]]></content:encoded>
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		<title>ThreatMetrix to Showcase Leading Online Fraud Prevention Solutions at June 8 – 11 Internet Retailer Conference</title>
		<link>http://threatmetrix.com/threatmetrix-to-showcase-leading-online-fraud-prevention-solutions-at-june-8-%e2%80%93-11-internet-retailer-conference/</link>
		<comments>http://threatmetrix.com/threatmetrix-to-showcase-leading-online-fraud-prevention-solutions-at-june-8-%e2%80%93-11-internet-retailer-conference/#comments</comments>
		<pubDate>Thu, 20 May 2010 13:43:08 +0000</pubDate>
		<dc:creator>tgrubb</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://threatmetrix.com/?p=977</guid>
		<description><![CDATA[ThreatMetrix today announced that it will be exhibiting in Booth 275 at the Internet Retailer Conference and Exhibition, June 8 – 11, McCormick Place West, Chicago, Illinois.

]]></description>
			<content:encoded><![CDATA[<p>LOS ALTOS, CA. – May 20, 2010 –ThreatMetrix™, a fast growing provider of fraud prevention solutions that do not require personally identifiable information (PII), today announced that it will be exhibiting in Booth 275 at the Internet Retailer Conference and Exhibition, June 8 – 11, McCormick Place West, Chicago, Illinois.</p>
<p>The Internet Retailer Conference and Exhibition is the world&#8217;s largest e-retailing show with over 6,000 attendees from retail, catalog, manufacturing and consumer service companies that specialize in e-retailing.</p>
<p>Conference themes will focus on:</p>
<ul>
<li>Bank cards</li>
<li>E-payments</li>
<li>Corporate payment and trade finance</li>
<li>Stable and sustainable development</li>
<li>The new age of innovation for new value</li>
</ul>
<p>WHAT: Internet Retailer Conference and Exhibition<br />
WHEN: June 8 &#8211; 11, 2010<br />
WHERE: McCormick Place West, Chicago, Illinois<br />
WHY: ThreatMetrix detects and prevents payments and transaction fraud in electronics transaction scenarios where criminals use stolen credit cards to make purchases online (often referred to as card not present or CNP).</p>
<p>To <a href="http://threatmetrix.com/our-solutions/top-5-reasons-to-use-threatmetrix/">read the top five reasons why e-retailers use ThreatMetrix</a> to help them detect and stop Web fraud and enable e-commerce, go to: http://threatmetrix.com/our-solutions/top-5-reasons-to-use-threatmetrix/</p>
<p>To <a href="http://info.threatmetrix.com/ThreatMetrix-fraud-network.html" onclick="pageTracker._trackPageview('/outgoing/info.threatmetrix.com/ThreatMetrix-fraud-network.html?referer=');">read a whitepaper</a> on the ThreatMetrix Fraud Network, go to: http://info.threatmetrix.com/ThreatMetrix-fraud-network.html</p>
<p>About ThreatMetrix</p>
<p>ThreatMetrix helps companies stop web fraud and enable e-commerce. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix’ simple and cost-effective SaaS approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit www.threatmetrix.com or call 1-650-625-1451.</p>
<p>© 2010 ThreatMetrix. All rights reserved. ThreatMetrix and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.</p>
<p>Media Contacts:</p>
<p>Dan Rampe<br />
ThreatMetrix<br />
Tel: 650-625-1451, ext. 122<br />
Email: drampe@threatmetrix.com</p>
<p>Kevin Wolf<br />
Tool Guy PR<br />
Tel: 650-327-1641<br />
Email: Kevin@toolguypr.com</p>
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		<title>ThreatMetrix to Showcase Leading Online Fraud Detection Solutions at May 10 – 11, Payment China 2010 in Beijing</title>
		<link>http://threatmetrix.com/threatmetrix-to-showcase-leading-online-fraud-detection-solutions-at-may-10-%e2%80%93-11-payment-china-2010-in-beijing/</link>
		<comments>http://threatmetrix.com/threatmetrix-to-showcase-leading-online-fraud-detection-solutions-at-may-10-%e2%80%93-11-payment-china-2010-in-beijing/#comments</comments>
		<pubDate>Tue, 04 May 2010 13:23:53 +0000</pubDate>
		<dc:creator>tgrubb</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Payment2 China 2010]]></category>

		<guid isPermaLink="false">http://threatmetrix.com/?p=919</guid>
		<description><![CDATA[ThreatMetrix today announced that it will be exhibiting at Payment China 2010, May 10 – 11, at the InterContinental Hotels and Resort in Beijing, China.]]></description>
			<content:encoded><![CDATA[<p>Popularity of Asian Alternative Payment Options Represent an Attractive Target for International Cybercriminals</p>
<p>LOS ALTOS, CA. – May 4, 2010 –ThreatMetrix™, a fast growing provider of fraud detection solutions that do not require personally identifiable information (PII), today announced that it will be exhibiting at <a href="http://www.paymentchina.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.paymentchina.com/?referer=');">Payment China 2010</a>, May 10 – 11, at the InterContinental Hotels and Resort in Beijing, China.</p>
<p>The summit is jointly hosted by the Chinese Financial Professional Committee and the Financial Information Committee.<br />
Payment China 2010 is a CEO level strategic world summit bringing together executive officials, payments decision-makers, experts from commercial banks, central banks, banking regulators, service providers, associations and corporate treasury departments to narrow the existing gaps between the demand for payment and settlement services and address technology and risk management.</p>
<p>“The economic rise of China – now the world’s third largest economy after the U.S. and Japan – is today’s new hunting ground for international cybercriminals who know no geographic boundaries where they can ply their trade,” said David Jones, chief technology officer, vice president of engineering and co-founder, ThreatMetrix. “China has fully embraced international business-to-consumer e-commerce. Unfortunately, along with that boom, the same card not present fraud that plagues western e-tailers, is now materially impacting business in China as well. Combine that with the growing popularity of alternative payment options in Asia – such as online payments and mobile banking – which in many cases is more established than in the U.S. – and you can see that China represents an attractive target for predatory professional fraudsters. ThreatMetrix looks forward to building upon our strong momentum in the U.S. and the European Union by taking our leading online fraud-fighting solutions to Asia via Payment China 2010.”</p>
<p>Conference themes will focus on:</p>
<ul>
<li>Bank cards</li>
<li>E-payments</li>
<li>Corporate payment and trade finance</li>
<li>Stable and sustainable development</li>
<li>The new age of innovation for new value</li>
</ul>
<p>WHAT:     	Payment China 2010<br />
WHEN:     	May 10 &#8211; 11, 2010<br />
WHERE:       InterContinental Hotels and Resort in Beijing, China<br />
WHY:      	ThreatMetrix detects and prevents payments and transaction fraud in online purchase scenarios where criminals use stolen credit cards to make purchases (often referred to as card not present or CNP).</p>
<p>To <a href="http://threatmetrix.com/resource-center/videos-and-demos/threatmetrix-solutions-for-payment-processors/">view a video</a> of how the ThreatMetrix Fraud Network helps payment processors go to:</p>
<p>http://threatmetrix.com/resource-center/videos-and-demos/threatmetrix-solutions-for-payment-processors/</p>
<p>To <a href="http://info.threatmetrix.com/ThreatMetrix-fraud-network.html" onclick="pageTracker._trackPageview('/outgoing/info.threatmetrix.com/ThreatMetrix-fraud-network.html?referer=');">read a whitepaper</a> on the ThreatMetrix Fraud Network, go to:</p>
<p>http://info.threatmetrix.com/ThreatMetrix-fraud-network.html</p>
<p>About ThreatMetrix</p>
<p>ThreatMetrix helps companies stop web fraud and enable e-commerce. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix’ simple and cost-effective SaaS approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit www.threatmetrix.com or call 1-650-625-1451.</p>
<p>© 2010 ThreatMetrix. All rights reserved. ThreatMetrix and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.</p>
<p>Media Contacts:</p>
<p>Dan Rampe<br />
ThreatMetrix<br />
Tel: 650-625-1451, ext. 122<br />
Email: drampe@threatmetrix.com</p>
<p>Kevin Wolf<br />
Tool Guy PR<br />
Tel: 650-327-1641<br />
Email: Kevin@toolguypr.com</p>
]]></content:encoded>
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