First-generation online fraud detection tools widely used today rely on personally identifiable information (PII) or personal behavior to determine who’s a fraudster and who’s a customer. And while the tools have improved, the underlying approaches they employ have not changed—even as the web and consumer’s expectations when they go online have changed in several important ways.
Now more than ever, consumers expect businesses to provide speed, convenience, and security while respecting their desire for privacy in every web transaction they perform that lets them create a new account, pay with a credit card or login. ThreatMetrix Fraud Network is the next generation online fraud control platform that meets today’s business and consumer requirements on the Web. It provides a global perspective of risk from a worldwide network of shared intelligence across tens of millions of transactions—always up-to-date, always available. You get insight delivered in real-time based on anonymous device and session data without relying on PII.
Why You Should Use ThreatMetrix Video
Here’s why ThreatMetrix Fraud Network is the right
fraud control solution for your online business:
- Save time and money with one fraud control solution that’s effective for all three points where web fraud can occur: new account origination, CNP purchases and account logins.
- Stop fraud at the first attempt. The device and its encompassing transaction data reveal risk before the person—so you can decide whether to accept, challenge or reject within seconds even if you’ve never encountered the device before.
- No personal data required. You don’t need to wait for or rely on information about the person to detect fraud or recognize a customer because ThreatMetrix uses anonymous data.
- Returning computers are verified instantly by the unique characteristics of their web transaction. Instant validation that’s entirely transparent to your customer enables better and smarter delivery of online services.
- Block returning fraudsters already flagged. The ability to instantly identify returning fraudsters by their device enables you to block them from entering your website.
- More convenient and less risk to customers. ThreatMetrix gives you an additional form of authentication that does not rely on personally identifiable information (PII) and passwords for verification. Fraudsters can steal PII to impersonate someone, but they can’t easily replicate all of the characteristics of a web transaction to subvert ThreatMetrix.
- No prior history required. Even without prior contact with a computer visiting your website for the first time, the anonymous characteristics of the transaction give you insights that help you detect fraud.
- Increase the effectiveness of other anti-fraud tools. ThreatMetrix is a powerful addition to home-grown and off-the-shelf anti-fraud tools, bringing critical insight and information context to web transactions.ThreatMetrix is software-as-a-service (SaaS) so you get the benefits of cloud computing including cost savings, high availability and performance.
