Press for Customers

The Third-Annual 2011 Golden Bridge Awards Honors the ThreatMetrix Cloud-Based Fraud Prevention Platform for its Innovation Across all Industries, Including the Information Technology Sector

LOS ALTOS, CA – August 25, 2011 – ThreatMetrix™, the fastest growing provider of fraud prevention solutions that do not require personally identifiable information (PII), announced today it has received two Golden Bridge Awards for innovation in “SaaS or Cloud Computing,” as well as “Software-as-a-Services (SaaS)” under the respective categories for all industries and in information technology.

Generating worldwide recognition, the Golden Bridge Awards honor achievements and innovative contributions within the technology sector. Winners also demonstrate an aptitude toward driving new ideas and paving the way for others to create innovative products, services and solutions that add value to the marketplace.

“ThreatMetrix is honored to be named a winner of two Golden Bridge Awards, which encompass recognition from every major industry in the world,” said Reed Taussig, president and CEO, ThreatMetrix. “This esteemed industry and peer business award further validates our position as a global, forward-thinking leader in online fraud prevention solutions.”

The innovative ThreatMetrix™ Cloud-Based Fraud Prevention Platform helps companies stop web fraud the first time, in real-time, so they can significantly reduce online fraud, acquire customers faster, reduce manual reviews costs, and increase customer satisfaction. ThreatMetrix provides the most effective first perimeter of defense for transaction security from cybercrime, hidden proxies, scripted attacks and cookie and browser manipulation by fraudsters.

Unlike simple device identification techniques that rely on cookies for recognizing previously profiled computers, ThreatMetrix provides a complete analysis of a device’s browser and packet fingerprint during account origination, login and payments. ThreatMetrix’s solution to cookieless device identification, called ThreatMetrix SmartID™, goes beyond simple device identification solutions by incorporating device fingerprint attributes instead of cookies, which can be wiped or blocked. ThreatMetrix SmartID, which incorporates unique TCIP/IP packet intelligence, cross correlates and scores device attributes and behavior with session and browser cookies to more accurately establish and authenticate a device identity.

More than 40 judges from a broad spectrum of industries around the world participated in determining this year’s winners. For a full list of the 2011 Golden Bridge Awards recipients, visit http://www.goldenbridgeawards.com/awards/2011/.

About ThreatMetrix

ThreatMetrix helps companies stop web fraud and accelerate e-commerce in real-time so they can significantly reduce online fraud, acquire more customers faster, reduce costs, and increase customer satisfaction. The ThreatMetrix™ Cloud-Based Fraud Prevention Platform, incorporating ThreatMetrix™ SmartID cookieless device identification, provides online businesses with the ability to protect themselves and their customers by verifying new accounts, authorizing payments and transactions and authenticating user logins in real-time. Online businesses can deploy the ThreatMetrix Cloud-based Fraud Prevention Platform, which does not rely on personally identifiable information (PII), for traditional online activity via a personal computer as well as for mobile and tablet devices. The company serves a rapidly growing customer base around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit www.threatmetrix.com or call 1-650-625-1451.

© 2011 ThreatMetrix. All rights reserved. ThreatMetrix, the ThreatMetrix Cloud-Based Fraud Prevention Platform, ThreatMetrix SmartID, ThreatMetrix ExactID, and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

Media Contacts:

Dan Rampe
ThreatMetrix
Tel: 650-417-6122
Email: drampe@threatmetrix.com

Stores.org, July, 2011

Insurance Technology, March 17, 2011

Leading Payment Gateway Provider Cites ThreatMetrix’s Ability to Handle Web Payments and New Account Originations in One Solution

LOS ALTOS, CA. – March 17, 2011 – ThreatMetrix™ , the fastest growing provider of cloud-based fraud prevention solutions that do not require personally identifiable information (PII), today announced that Maas Global Solutions (MGS), a leading technology and payment gateway company that provides transaction processing for financial and non-financial customers, has selected ThreatMetrix to help detect and prevent online fraud and abuse for its Paymentsite.com gateway customers.

MGS has business relationships with many of the largest payment processors in the U.S. Their Paymentsite.com gateway is integrated with RBS Worldplay, TSYS Merchant Solutions (formerly First National Merchant Solutions), Heartland Payment Systems, Chase Paymentech and FDC North for credit card processing and Jack Henry’s Profit Stars for ACH and check processing.

“In building the MGS brand it’s important for us to establish relationships with companies that are best-in-class,” said Troy Maas, president and CEO, Maas Global Solutions. “After a review of competitive offerings, it was clear to me that ThreatMetrix provides a superior fraud prevention solution that we can efficiently incorporate into our Paymentsite.com solution.”

According to Maas, MGS plans to utilize the ThreatMetrix Fraud Network for web payments and new account originations on its Paymentsite.com solution which manages the entire payments cycle for merchants from any computer with an Internet connection.

“We like the fact that ThreatMetrix has one integrated solution for these different use cases so we don’t have to cobble together different offerings,” said Maas. “We want to tie together the device ID that is used when digital signatures are accepted in online applications for new accounts. An online application may be filled out by a sales rep on behalf of a merchant, or the merchant himself. When you get to the end of the application, you have to insert a digital signature on the terms and conditions. While we’ve already authenticated their identity when they click on the digital signature, it’s valuable to confirm the device ID as well.”

“ThreatMetrix is pleased to work with Maas Global Solutions in providing powerful fraud detection and prevention capabilities to their Paymentsite.com solution,” said Bert Rankin, vice president of marketing, ThreatMetrix. “Paymentsite.com merchant customers will benefit by being able to stop fraud at the first attempt in real-time, even if it is the first time that the device has visited their Website.”

About Maas Global Solutions Corporation

Maas Global Solutions Corporation (MGS) is a transaction technology company that owns and operates a state-of-the-art, fully redundant, load balanced data center that is Payment Card Industry (PCI) Level I, SAS 70 and Health Insurance Portability and Accountability Act (HIPAA) certified. MGS uses the latest security methods to keep sensitive customer information safe and secure. The MGS data center is currently used by thousands of retail and card not present merchants, has an 99.99% uptime and has the excess capacity to process over 100 times the current processing volume and 10’s of thousands more merchants without significantly adding to the hardware configuration. For more information, visit www.maasglobalsolutions.com.

About ThreatMetrix

ThreatMetrix helps companies stop web fraud and accelerate e-commerce in real-time so they can significantly reduce online fraud, acquire more customers faster, reduce costs, and increase customer satisfaction. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix’ simple and cost-effective software-as-a-service (SaaS) approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit www.threatmetrix.com or call 1-650-625-1451.

© 2011 ThreatMetrix. All rights reserved. ThreatMetrix, ThreatMetrix SmartID, ThreatMetrix ExactID, and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

Media Contacts:

Dan Rampe
ThreatMetrix
Tel: 650-417-6122
Email: drampe@threatmetrix.com

Lauren Eichmann
Walker Sands Communications
Tel: 312-265-3089
Email: lauren.eichmann@walkersands.com

Kim Vo
Maas Global Solutions Corporation
Tel: 805-991-5922
Email: kvo@maasglobalsolutions.com

A Leading Provider of Payment Processing Solutions Has Selected ThreatMetrix for its Comprehensive Enterprise Rules and Policy Engine Geared to Prevent Fraud

Los Altos, CA – March 8, 2011 – ThreatMetrix™, the fastest growing provider of cloud-based fraud prevention solutions that do not require personally identifiable information (PII), today announced that Moneris Solutions has selected ThreatMetrix to help prevent online fraud and abuse.

“With the potential increase in merchant demand for more enhanced fraud prevention solutions we sought out more robust offerings, eventually turning to ThreatMetrix,” said Terry Langdon, director of Web-based solutions, Moneris Solutions. “We will integrate the ThreatMetrix Fraud Network solution into our e-commerce APIs so our customers can quickly adopt them, further adding value to the Moneris-merchant relationship.”

According to Langdon, Moneris Solutions was attracted by ThreatMetrix’s enterprise rules and policy engine ability that enables fraud analysts to detect proxy usage, botnets, script attacks and other anonymization attempts, and allows for customizable policies and rules specific to their business requirements.

“ThreatMetrix provides customers with a configurable transaction behavior-based rules engine, with default templates for common use cases backed by machine learning algorithms for predictive scoring,” said Bert Rankin, vice president of marketing, ThreatMetrix. “We look forward to working with Moneris Solutions, helping them provide their merchants with more timely and comprehensive information about each transaction.”

In addition to the behavior-based rules engine, reputation scores are calculated algorithmically based on transaction feedback across the ThreatMetrix Fraud Network.

“Our goal is to give a relevant result to our merchants to help them quickly and efficiently differentiate between low and high risk transactions. We want to reduce the number of times they have to investigate a transaction,” said Langdon. “The bottom line is that we’re helping our merchants grow by enabling them to conduct more transactions quickly and safely. Having the right mix of technology with rules-based processing and device fingerprinting is important.”

About Moneris Solutions

As one of North America’s largest providers of payment processing solutions, Moneris offers credit, debit, wireless and online payment services for merchants in virtually every industry segment and processes more than three billion transactions annually. Through its Ernex division, Moneris offers electronic loyalty and stored-value gift card programs. With more than 350,000 merchant locations, Moneris provides the hardware, software and systems needed to improve business efficiency and manage payments. For more information please visit www.moneris.com.

About ThreatMetrix

ThreatMetrix helps companies stop web fraud and enable e-commerce in real-time so they can significantly reduce online fraud, acquire more customers faster, reduce costs, and increase customer satisfaction. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix’ simple and cost-effective software-as-a-service (SaaS) approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit www.threatmetrix.com or call 1-650-625-1451.

© 2011 ThreatMetrix. All rights reserved. ThreatMetrix, ThreatMetrix SmartID, ThreatMetrix ExactID, and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

Media Contacts:

Dan Rampe
ThreatMetrix
Tel: 650-417-6122
Email: drampe@threatmetrix.com

Lauren Eichmann
Walker Sands Communications
Tel: 312-265-3089
Email: lauren.eichmann@walkersands.com

Executive Brings More Than 20 Years Experience in Building, Scaling and Maintaining High Availability Internet Infrastructures with High Volume Transactional Requirements

LOS ALTOS, CA. – December 16, 2010 – ThreatMetrix™, the fastest growing provider of fraud prevention solutions that do not require personally identifiable information (PII), today announced the appointment of Phil Steffora as vice president of global networks and chief security officer, reporting to Reed Taussig, president and CEO, ThreatMetrix. Steffora has over 20 years of experience in all facets of production Internet operations and high availability computing environments.

“We feel fortunate to have a person of Phil’s stature and expertise in building, scaling and maintaining high availability Internet infrastructures with high volume transactional requirements,” said Taussig. “In this new role Phil will be managing our global network operations, all internal systems, as well as supervising ThreatMetrix’ compliance to the Payment Card Industry Data Security Standards (PCI DSS) and other industry regulatory standards.”

Prior to joining ThreatMetrix Steffora was the CIO and vice president of technical operations at Collarity, a leader in integrated on-site behavioral segment targeting for web publishers. Previous to Collarity, he served as vice president of technical operations for Vendio Services, Inc., a multi-channel e-commerce company that provided a one-stop solution for small businesses that sold online across multiple channels. Vendio Services, Inc. was later acquired by Alibaba.com (HKSE: 1688.HK) (HK.1688), the world’s leading e-commerce company for small business. Additionally, Steffora has held executive roles as vice president of technical operations for Mailblocks, which was later sold to America Online; vice president of global datacenter operations for Metromedia Fiber Network, Inc.; and senior director of technical operations for Alta Vista, Inc.

“I’m pleased to join ThreatMetrix during this exciting growth period,” said Steffora. “I look forward to maintaining a highly available, secure, and scalable ThreatMetrix Fraud Network for our customers worldwide.”

About ThreatMetrix

ThreatMetrix helps companies stop web fraud and enable e-commerce in real-time so they can significantly reduce online fraud, acquire more customers faster, reduce costs, and increase customer satisfaction. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix’ simple and cost-effective software-as-a-service (SaaS) approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit www.threatmetrix.com or call 1-650-625-1451.

© 2010 ThreatMetrix. All rights reserved. ThreatMetrix, ThreatMetrix SmartID, ThreatMetrix ExactID, and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

Media Contacts:

Dan Rampe
ThreatMetrix
Tel: 650-625-1451, ext. 122
Email: drampe@threatmetrix.com

Alisdair Faulkner, ThreatMetrix Chief Products Officer, to Speak on the Latest Tools to Prevent Online Ticketing Fraud Including Cookieless Device Identification.

LOS ALTOS, CA. – December 8, 2010 – ThreatMetrix™, a fast growing provider of fraud prevention solutions that do not require personally identifiable information (PII), today announced that Alisdair Faulkner, chief products officer, ThreatMetrix, will be speaking and the company will be exhibiting at Ticket Summit®, the leading conference and trade show for the live entertainment industry, January 12 – 14, at The Waldorf Astoria, New York.

“Online ticketing companies are in the cross sights of professional fraudsters as evidenced by the recent ‘Wise Guys’ conviction in which fraudsters made more than $25 million in illegal profits by using automated computer programs to cut ahead of the public to buy and resell more than one million tickets to events like Bruce Springsteen concerts and the Rose Bowl football game,” said Faulkner. “ThreatMetrix helps ticketing organizations identify and prevent online fraud using the latest device identification technologies.”

Most recently, ThreatMetrix introduced the Fall 2010 release of the ThreatMetrix Fraud Network incorporating ThreatMetrix SmartID™ which enables companies to stop online fraud while protecting customer privacy without the use of cookies and cookie equivalents such as local stored objects (LSO).

With the introduction of the Fall 2010 release of the ThreatMetrix Fraud Network, ThreatMetrix has enhanced businesses ability to detect returning visitors based on the attributes of the device – be it a smartphone, personal or tablet computer – without using any cookie information and has improved rules to use this information to detect spoofed devices and IP addresses as well as sniff out botnets.

WHAT: Ticket Summit

WHEN: January 12 – 14, 2011. Faulkner will be speaking on the technology and innovations panel which will take place from 2:00 – 2:50 p.m., Thursday, January 13.

WHERE: The Waldorf Astoria, New York, New York

WHY: ThreatMetrix detects and prevents payments and transaction fraud in ticketing scenarios where criminals use stolen credit cards to make purchases online (often referred to as card not present or CNP).

Ticket Summit attendees attending the ThreatMetrix presentation will learn from real life case studies showing the latest techniques to detect and prevent ticketing fraud and how to:

• Stop fraud associated with fully paperless tickets

• Stop chargebacks, payments and transaction fraud the first time based on device anomalies

• Instantly recognize device, credential and behavioral anomalies based on transaction or payment context

• Increase revenue by declining good customers less often

To read a ThreatMetrix blog on why cookies are dead in the fight against fraud visit:

http://www.threatmetrix.com/fraudsandends/analyst/cookies-are-dead-in-the-fight-against-fraud-r-i-p/

To read more on the Fall 2010 release of the ThreatMetrix Fraud Network incorporating ThreatMetrix SmartID visit: http://www.threatmetrix.com/the-threatmetrix-fraud-network-fall-2010-release

About Ticket Summit

Ticket Summit is the world’s leading ticket conference and trade show for live entertainment professionals. This event attracts hundreds of global business leaders, entrepreneurs, and entertainment experts in the ticket community. Past attendees and sponsors include: Billboard, Blue Man Group, Broadway.com, eBay, Forbes, Google, Live Nation, MLB, NBA, NFL, NHL, PowerPay, StubHub, Ticketmaster, and Yahoo!, among others. The upcoming Ticket Summit conference and trade show is scheduled for January 12-14, 2011 at The Waldorf-Astoria in New York, NY. For information, visit www.TicketSummit.org.

About ThreatMetrix

ThreatMetrix helps companies stop web fraud and enable e-commerce in real-time so they can significantly reduce online fraud, acquire more customers faster, reduce costs, and increase customer satisfaction. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix’ simple and cost-effective software-as-a-service (SaaS) approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit www.threatmetrix.com or call 1-650-625-1451.

© 2010 ThreatMetrix. All rights reserved. ThreatMetrix, ThreatMetrix SmartID, ThreatMetrix ExactID, and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

Media Contacts:

Dan Rampe
ThreatMetrix
Tel: 650-625-1451, ext. 122
Email: drampe@threatmetrix.com

LOS ALTOS, CA. – November 30, 2010 – ThreatMetrix™, the fastest-growing provider of fraud prevention solutions that do not require personally identifiable information (PII), today announced that myYearbook, one of the 25 most-trafficked sites in the U.S., has selected ThreatMetrix to help control online fraud and abuse.

myYearbook, the best place to meet new people, has over 25 million users making friends through a variety of social games, all tied together by a single virtual currency called Lunch Money.

“Our goal is to eliminate fake and scripted registrations,” said Rich Friedman, vice president of software engineering, myYearbook. “Fraudsters create fake registrations for the purpose of spamming our members and then re-direct them to another site. We want to take a proactive approach by preventing spam at the point of registration to limit abuse and maintain the integrity of our brand.”

After a review of competitive offerings, myYearbook selected the ThreatMetrix Fraud Network to fight fraud in new account registrations. Fraudsters typically disguise their computer identity and hide their personal identity to commit fraud. Cybercriminals use compromised computers, proxies or botnets to spoof their true IP address or IP geolocation. Conventional identity verification solutions require customers to provide personal information such as a name and Social Security number when a person creates a new web account. The ThreatMetrix Fraud Network does not require personal information to prevent account origination fraud, relying instead on anonymous data. ThreatMetrix combines packet signature data from the visitor’s computer and Internet connection with the transaction details and anonymized credentials to distinguish a fraudster and a customer.

“We felt that ThreatMetrix’ browser-side fraud detection and rules-based approach was the strongest and most reliable of all the vendors we reviewed,” said Friedman. “The benefits are clear,” continued Friedman. “We’re catching and reducing registration spam which translates to a safer and richer user experience for our customers while further automating aspects of our registration.”

To read a ThreatMetrix blog on why cookies are dead in the fight against fraud visit: http://www.threatmetrix.com/fraudsandends/analyst/cookies-are-dead-in-the-fight-against-fraud-r-i-p/

To read more on the Fall 2010 release of the ThreatMetrix Fraud Network incorporating ThreatMetrix SmartID visit: http://www.threatmetrix.com/the-threatmetrix-fraud-network-fall-2010-release

About myYearbook

myYearbook makes meeting new people fun and easy, both online and on mobile phones. myYearbook combines innovative social games, virtual goods and a robust virtual currency called “Lunch Money” to facilitate introductions and break the ice. According to comScore, myYearbook is one of the 25 most trafficked sites in the United States as measured by page view, minutes, and by minutes per visitor per month. myYearbook started in a single high school in 2005 and has grown to over 27 million members worldwide. For more information, visit www.myYearbook.com.

About ThreatMetrix

ThreatMetrix helps companies stop web fraud and enable e-commerce in real-time so they can significantly reduce online fraud, acquire more customers faster, reduce costs, and increase customer satisfaction. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix’ simple and cost-effective software-as-a-service (SaaS) approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit www.threatmetrix.com or call 1-650-625-1451.

© 2010 ThreatMetrix. All rights reserved. ThreatMetrix, ThreatMetrix SmartID, ThreatMetrix ExactID, and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

Media Contacts:

Dan Rampe
ThreatMetrix
Tel: 650-625-1451, ext. 122
Email: drampe@threatmetrix.com

SaaS-based Solution Enables Interactive Casual Gaming Company to Quickly Identify Suspicious Behaviors and Stop Online Fraud

LOS ALTOS, CA – October 20, 2010 – ThreatMetrix™, the fastest-growing provider of fraud prevention solutions that do not require personally identifiable information (PII), today announced that Hot Shot Media, an interactive, casual gaming company that attracts mass participation through the convergence of gaming, photography and social networking, has selected ThreatMetrix to help control online fraud and abuse.

“Our business is creating casual games and contests that revolve around photographs,” said Danny Maco, CEO, Hot Shot Media. “Our products – SnapShot Scholar, Match Game, World’s Best Photo, and FotoVotr – all let members upload photos, incorporate them into games, and share them with others who can then enjoy them. In our business, credibility is critical. Our latest contest, Snapshot Scholar, involves a $10,000 prize. It’s essential that our users have peace of mind knowing that the proper tools are put in place and measures are taken to keep our games and contests fair and equitable. To that end, we make sure that people are adhering to our contest rules and take all appropriate measures to protect the integrity of our contests and our brand. That’s why we turned to ThreatMetrix.”

Most fraud prevention and customer authentication systems use PII to determine whether a customer is legitimate or a fraud. But sophisticated cybercriminals can easily circumvent this challenge, and Web users are increasingly reluctant to share personal information when shopping, sharing and banking online. The ThreatMetrix Fraud Network, which profiles the computer used to create an account or execute a transaction, is popular among security professionals because it doesn’t require the use of PII to assess customer legitimacy. Instead, ThreatMetrix’ unique packet signature analysis technology detects the use of botnets and proxies, and reveals the true location of the device as well as the device’s identity.

Device information is but one data point. To truly assess legitimacy, fraud prevention professionals and e-commerce marketing experts need a more complete picture of the customer. That’s where the ThreatMetrix Fraud Network comes in. The Web-based system utilizes a wide variety of device- and transaction-related data, not including PII, to build a “contextual score” that delivers all the information security pros need to make a thoughtful “go, no-go” decision about a customer. Among the data gathered by the ThreatMetrix Fraud Network is deep intelligence about the device, key transaction details and past behavior, both on-site and globally.

“We selected the ThreatMetrix Fraud Network because it not only provides a robust and sophisticated software-as-a-service (SaaS) solution, it is also quick and easy to implement,” said Maco. “We also like the intuitive user interface as well as the insightful reporting functions. The ThreatMetrix Fraud Network allows us to quickly identify suspicious behaviors that are in violation of contest rules or terms of service. Voting irregularities or attempts to create multiple, fictitious accounts, are typical examples.”

“The ThreatMetrix Fraud Network also stops fraud and protects the integrity of our brand by detecting instances where a user may be using a bot to simulate user activities,” continued Maco. “Whenever we see suspicious activity that’s been brought to light by the ThreatMetrix Fraud Network, we notify the users involved, remind them of our terms and conditions and take appropriate follow-on measures as needed.”

To view a web-based ThreatMetrix Fraud Network demo, go to: http://info.threatmetrix.com/ThreatMetrix Product-Tour

To view a video on the ThreatMetrix Fraud Network, visit: http://threatmetrix.com/resource-center/videos-and-demos/introducing-the-threatmetrix-fraud-network/

To read a whitepaper on the ThreatMetrix Fraud Network, visit: http://info.threatmetrix.com/ThreatMetrix-fraud-network.html

About Hot Shot Media

Hot Shot Media lives at the convergence of three of the most prolific online phenomena: social networking, photo sharing and social gaming. Hot Shot Media is defining the social photography category with a leading platform, upon which Snapshot Scholar and a wide range of future photographic social games, challenges, sweepstakes and contests are based. The company’s unique approach to social gaming fully leverages and complements key social networks and photo sharing sites. Hot Shot Media has offices in San Francisco, Singapore and Sydney. For more information, visit www.hotshotmedia.com.

About ThreatMetrix

ThreatMetrix helps companies stop web fraud and enable e-commerce in real-time so they can significantly reduce online fraud, acquire more customers faster, reduce costs, and increase customer satisfaction. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix’ simple and cost-effective software-as-a-service (SaaS) approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit www.threatmetrix.com or call 1-650-625-1451.

© 2010 ThreatMetrix. All rights reserved. ThreatMetrix and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

Media Contacts:

Dan Rampe
ThreatMetrix
Tel: 650-625-1451, ext. 122
Email: drampe@threatmetrix.com

ThreatMetrix Helps Protect the Integrity of the vWorker Brand, Its Ratings System and Ensures That Their Transactions Are Secure

LOS ALTOS, CA. – July 27, 2010 – ThreatMetrix™, a fast growing provider of fraud prevention solutions that do not require personally identifiable information (PII), today announced that vWorker, the leading freelance worker marketplace, has selected ThreatMetrix to help control online fraud and abuse.

Founded in 2001, vWorker is an online markevWorker.com is a dynamic online marketplace where 142,675 employers hire and manage 295,798 virtual workers to assist them in business and personal projects. Virtual workers span every country across the globe and every imaginable expertise, including computer programming, writing, graphic design, marketing and many more. vWorker.com offers the safety features and money-back/payment guarantees that allow thousands of these transactions to be done succesfully every month.tplace where employers hire and manage freelance workers. Over 150,000 employers and 300,000 freelance workers participate in the vWorker online marketplace with vWorker taking a fee for each successfully completed project.  Freelance workers span every country across the globe and every imaginable expertise, including computer programming, writing, graphic design, marketing and many more. vWorker offers safety features and money-back guarantees that allow thousands of transactions to complete successfully every month.

“We closely monitor our site – www.vworker.com – and ban members if we observe that they are engaging in inappropriate or fraudulent behavior,” said Ian Ippolito, CEO, vWorker.  “For example, we’ve seen instances of previously banned members return and create a new account under a new identity so that all their previous bad ratings would simply go away.”

Still other scams included instances where a member using a stolen credit card might create two accounts – one as an employer and the other as a freelancer – and attempt to secure money off the credit card.

After a review of competitive offerings, vWorker chose the ThreatMetrix Fraud Network. “We liked that the ThreatMetrix Fraud Network easily integrated with our in-house solution, was real-time, helped us automate internal processes, and was able to bypass hidden proxies,” said Ippolito.

One of the key benefits of the ThreatMetrix Fraud Network is its ability to determine the true IP address of fraudsters hiding behind a proxy. When ThreatMetrix discovers that the true IP address is not the same as the reported IP address, this is an indicator that a proxy is being used. The ThreatMetrix Fraud Network can then further determine whether the device has been identified as being used in past fraudulent or legitimate transactions.

“Every time a member makes a credit card payment, we run it through the ThreatMetrix Fraud Network for review,” continued Ippolito. “ThreatMetrix pulls the true IP address and geolocation and other data, then returns a score indicating whether the device being used in the transaction is legitimate or has been used in a previous fraudulent transaction, or is suspicious, in which case an email alert is sent to our analysts to pull the transaction for manual review.”

“With the ThreatMetrix Fraud Network fully integrated into our business operations, we’ve been able to automate previously manual processes and significantly cut down on the instances of fraud,” said Ippolito. “The ThreatMetrix Fraud Network further helps us protect the integrity of our brand, our ratings system, and ensures that our transactions are secure.”

To view a web-based product demo, go to: http://info.threatmetrix.com/ThreatMetrix-Product-Tour

To view a video on the ThreatMetrix Fraud Network, visit: http://threatmetrix.com/resource-center/videos-and-demos/introducing-the-threatmetrix-fraud-network/

To read a whitepaper on the ThreatMetrix Fraud Network, visit: http://info.threatmetrix.com/ThreatMetrix-fraud-network.html

About vWorker

vWorker (formerly Rent a Coder) is a dynamic online marketplace where employers hire and manage virtual workers to assist them in business and personal projects. Virtual workers span every country across the globe and every imaginable expertise, including computer programming, writing, graphic design, marketing and many more. vWorker.com offers the safety features and money-back/payment guarantees that allow thousands of these transactions to be done successfully every month. For more information, visit www.vworker.com.

About ThreatMetrix

ThreatMetrix helps companies stop web fraud and enable e-commerce. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix’ simple and cost-effective SaaS approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit www.threatmetrix.com or call 1-650-625-1451.

© 2010 ThreatMetrix. All rights reserved. ThreatMetrix and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

Media Contacts:

Dan Rampe
ThreatMetrix
Tel: 650-625-1451, ext. 122
Email: drampe@threatmetrix.com

Kevin Wolf
Tool Guy PR
Tel: 650-327-1641
Email: Kevin@toolguypr.com

LOS ALTOS, CA. – July 20, 2010 – ThreatMetrix™, a fast growing provider of fraud prevention solutions that do not require personally identifiable information (PII), today announced that it has been certified as compliant with the United States – European Union (EU) Safe Harbor Framework. The Safe Harbor Framework was developed by the European Union and the United States to bridge their different approaches to privacy.

U.S. – EU Safe Harbor certified businesses must comply with the seven safe harbor principles:

• Notice: Individuals must be informed that their data is being collected and about how it will be used.
• Choice: Individuals must have the ability to opt out of the collection and forward transfer of the data to third parties.
• Onward Transfer: Transfers of data to third parties may only occur to other organizations that follow adequate data protection principles.
• Security: Reasonable efforts must be made to prevent loss of collected information.
• Data Integrity: Data must be relevant and reliable for the purpose it was collected for.
• Access: Individuals must be able to access information held about them, and correct or delete it if it is inaccurate.
• Enforcement: There must be effective means of enforcing these rules.

“This certification reconfirms our ongoing commitment to protect the privacy of individuals in Europe and the United States and wherever ThreatMetrix conducts business around the globe,” said Reed Taussig, president and CEO, ThreatMetrix.

The ThreatMetrix Fraud Network is a software-as-a-service solution that utilizes a wide variety of device- and transaction-related data to build a “contextual risk score” that delivers the information fraud analysts need to make a thoughtful “go, no-go” decision about a customer.

To view a web-based product demo, go to:  http://info.threatmetrix.com/ThreatMetrix-Product-Tour

To view a video on the ThreatMetrix Fraud Network, visit: http://threatmetrix.com/resource-center/videos-and-demos/introducing-the-threatmetrix-fraud-network/

To read a whitepaper on the ThreatMetrix Fraud Network, visit: http://info.threatmetrix.com/ThreatMetrix-fraud-network.html

About ThreatMetrix

ThreatMetrix helps companies stop web fraud and enable e-commerce. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix’ simple and cost-effective SaaS approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit www.threatmetrix.com or call 1-650-625-1451.

© 2010 ThreatMetrix. All rights reserved. ThreatMetrix and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

Media Contacts:

Dan Rampe
ThreatMetrix
Tel: 650-625-1451, ext. 122
Email: drampe@threatmetrix.com

Kevin Wolf
Tool Guy PR
Tel: 650-327-1641
Email: Kevin@toolguypr.com

Partnership Translates Into Spotting Fraud and Abuse Trends Early to Protect Publishers and Advertisers

LOS ALTOS, CA. – July 7, 2010 – ThreatMetrix™, a fast growing provider of fraud prevention solutions that do not require personally identifiable information (PII), today announced that Adknowledge, the largest privately-owned ad network, has selected ThreatMetrix to help control online fraud and abuse on its Super Rewards platform for online games and social networks.

Super Rewards is a leading provider of monetization solutions for online games and social networks. The Super Rewards “offer wall” delivers highly targeted advertising offers to millions of global web site and social network users. Super Rewards allows online publishers to incorporate its monetization platform as a seamless and integral component to their online games. Online gamers can earn in-game points by completing offers, such as filling out surveys, watching videos, or subscribing to online services that are of value to them.

“We work with thousands of publishers with hundreds of millions of users around the world,” said Adam Caplan, vice president virtual currency, Adknowledge. “Some users are so passionate about the games they play that they will go to extraordinary lengths to acquire excess virtual currency, including abusing advertising offers that we make available on our platform. In other cases, fraudsters will use stolen credit cards or other abusive payment mechanisms to accumulate virtual currency to sell to others in the game for profit. It’s critical for us to separate the abusers from the vast majority of users who are interested in the brands and the products they sign up for, or validly pay for the virtual currency they use.”

As online gaming continues to grow, Super Rewards understands that maintaining a strong fraud protection system is vital. In order to accomplish this goal, Super Rewards strengthened its in-house fraud prevention systems by adding the ThreatMetrix Fraud Network to its anti-fraud measures. ThreatMetrix’ global reputations, customizable rules, and tracking, greatly extend Super Rewards’ ability to mitigate abuse on specific levels, often before they reach its publishers.

“When users sign up for specific advertising offers without having any real interest in the associated brands or products, we risk degrading the quality of leads that we provide to advertisers,” said Caplan. “Our goal with the ThreatMetrix Fraud Network is to improve the quality of leads we provide to our advertisers and reduce the dollar amount of refunds and chargebacks from both payment technology providers and advertisers. The bottom line is that we jeopardize the integrity of our brand and the viability of our business if fraud and abuse are left unchecked. That’s why we partnered with ThreatMetrix to fortify our fraud protection systems.”

The ThreatMetrix Fraud Network integrates with Super Rewards in-house anti-fraud solution. The ThreatMetrix Fraud Network is a web-based system that utilizes a wide variety of device- and transaction-related data, not including PII, to build a “contextual score” that delivers all the information Super Rewards needs to make a thoughtful “go, no-go” decision about a customer. Among the data gathered by the ThreatMetrix Fraud Network is deep intelligence about the device, key transaction details and past behavior, both on-site and globally.

With the ThreatMetrix Fraud Network, Super Rewards is able to customize the rules within its system, allowing the company to specify in real-time what is considered potential abuse or risk. This ability is very advantageous for identifying and controlling existing abuse patterns and new trends.

“The ThreatMetrix Fraud Network is a key component of our anti-fraud strategy that helps keep our monetization solutions running smoothly,” continued Caplan.  “ThreatMetrix enables us to instantly review and analyze transactions based on date, score, status, or any other attributes across their global fraud network. We can also identify new and returning users and see how they are interacting with our system. With increased visibility into transactions, we can spot fraud trends early, save money, block out users we don’t want coming back, and show our publishers and advertisers what we are doing proactively to prevent fraud.”

To view a web-based product demo, go to:  http://info.threatmetrix.com/ThreatMetrix-Product-Tour

To view a video on the ThreatMetrix Fraud Network, visit: http://threatmetrix.com/resource-center/videos-and-demos/introducing-the-threatmetrix-fraud-network/

To read a whitepaper on the ThreatMetrix Fraud Network, visit: http://info.threatmetrix.com/ThreatMetrix-fraud-network.html

About Adknowledge

Adknowledge, the fifth largest advertiser marketplace, utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including social, email, and web content. Adknowledge has grown to be the largest independent advertiser marketplace focused on high-quality alternatives to traditional search engine advertising. In the past two years, the company has acquired Super Rewards, MIVA, Cubics, Lookery, Mediarun, and Adonomics. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York, and Florida, and international offices in Canada, the United Kingdom, and Australia. For more information, visit www.adknowledge.com.

About ThreatMetrix

ThreatMetrix helps companies stop web fraud and enable e-commerce. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix’ simple and cost-effective SaaS approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit www.threatmetrix.com or call 1-650-625-1451.

© 2010 ThreatMetrix. All rights reserved. ThreatMetrix and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

Media Contacts:

Dan Rampe
ThreatMetrix
Tel: 650-625-1451, ext. 122
Email: drampe@threatmetrix.com

Kevin Wolf
Tool Guy PR
Tel: 650-327-1641
Email: Kevin@toolguypr.com

By Helping to Reduce Customers’ Fraud Rates, Pagosonline Improves Its Corporate Brand Image and Ability to Sell More

LOS ALTOS, CA. – June 16, 2010 – ThreatMetrix™, a fast growing provider of fraud prevention solutions that do not require personally identifiable information (PII), today announced that Pagosonline, a leading Colombian payment processor and aggregator, has selected ThreatMetrix to help control online fraud and abuse and to drive business expansion throughout South America.Headquartered in Bogota, Colombia, Pagosonline is the main payments gateway and aggregator for merchants in Colombia. As a payments processor, it processes transactions for leading Colombian and South American e-commerce sites, airlines and retailers. As an aggregator, they provide similar services to small to medium-sized businesses that don’t have relationships with banks. Pagosonline also integrates with other payment platforms in South America. Their service is available for South American merchants in Spanish and facilitates payments in Colombian pesos, U.S. dollars and European euros.

“The main business problem we were facing with our merchants was that they were experiencing chargebacks on lower price item transactions two or three months after the transactions had occurred from cyber criminals using fraudulent credit cards,” said Martin Schrimpff, business development director, Pagosonline. “We created our own anti-fraud platform eight years ago where we were relying a lot on IP addresses and cookies to identify customers. Unfortunately, with fraudsters becoming more sophisticated, we discovered that they were using dynamic proxies to hide their identities. That’s when we turned to ThreatMetrix to help us identify where these fraudulent transactions were really coming from and put a stop to them.”

Dynamic proxies are one of the many tools in a fraudster’s arsenal to dynamically change their IP address and browser string attributes to make it appear that they are a new customer upon each visit to a web site. Drawing upon hundreds of anonymous characteristics from a web transaction and analyzing them in real-time, the ThreatMetrix Fraud Network reveals hidden truths about the device visiting a web site to help companies decide whether to trust the computer to create a new account, use a credit card or login. ThreatMetrix is unique in its ability to make all of the data it collects available in real-time including explanations for how it derived the risk score.

According to Schrimpff, Pagosonline also liked the ability of the ThreatMetrix Fraud Network to seamlessly integrate with their in-house anti-fraud platform. “The ThreatMetrix Fraud Network gives me more data to identify risk. I’m now able to stop more fraud, in real-time, more efficiently,” said Schrimpff.

Schrimpff highlighted the example of one Pagosonline customer who was selling international phone cards online. “They were selling massive amounts of phone cards but they were also experiencing unacceptable fraud levels as high as 14%. After implementing the ThreatMetrix Fraud Network, fraud levels dropped to less than 2% which is acceptable for this type of product,” noted Schrimpff.

Today, Pagosonline confidently continues with the expansion of its services to the broader South American market. “By helping us reduce our customers’ fraud rates, we’ve also been able to improve our corporate brand image and our ability to sell more,” said Schrimpff. “The ThreatMetrix Fraud Network helped make all that possible.”

To view a video on the ThreatMetrix Fraud Network, visit: http://threatmetrix.com/resource-center/videos-and-demos/introducing-the-threatmetrix-fraud-network/

To read a whitepaper on the ThreatMetrix Fraud Network, visit: http://info.threatmetrix.com/ThreatMetrix-fraud-network.html

About Pagosonline

Pagosonline is one of the leading payment service providers in Latin America. Pagosonline integrates different payment solutions such as local credit cards, bank transfers and cash payments, allowing over 6,000 e-commerce sites to receive payments through different channels. Pagosonline permits international e-commerce sites to receive local payments in Latin America thus reducing their risk due to online fraud and increasing their sales by reaching non-international credit card holder clients. For more information, visit www.pagosonline.com.

About ThreatMetrix

ThreatMetrix helps companies stop web fraud and enable e-commerce. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix’ simple and cost-effective SaaS approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit www.threatmetrix.com or call 1-650-625-1451.

© 2010 ThreatMetrix. All rights reserved. ThreatMetrix and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

Media Contacts:

Dan Rampe
ThreatMetrix
Tel: 650-625-1451, ext. 122
Email: drampe@threatmetrix.com

Kevin Wolf
Tool Guy PR
Tel: 650-327-1641
Email: Kevin@toolguypr.com

Flexible and Powerful Rules-Based Engine and Scoring Fits Offerpal’s Business Requirements and Stops Fraud the First Time, in Real-Time

LOS ALTOS, CA.  –  May 27, 2010 – ThreatMetrix™, a fast growing provider of fraud detection solutions that do not require personally identifiable information (PII), today announced that Offerpal Media, the leader in virtual currency payment alternatives, has selected ThreatMetrix to help control online fraud and abuse.

Offerpal Media works with leading direct payment providers, from PayPal, Visa and MasterCard to Zong, Boku, DaoPay, Amazon Payments, Paymo, Ultimate Game Card, PayByCash, Social Gold and more. Additionally, the company recently announced new payment options including pre-paid debit cards, phone cards, e-payment systems, parent-approved payments and more, from partners such as Zeus Research and STi Prepaid, paysafecard, MyCard, Rixty, BillMyParents, ClickandBuy and others covering nearly 200 countries.

The ThreatMetrix Fraud Network will give Offerpal Media added visibility into user’s account information and online behaviors to help the company more easily identify potentially fraudulent activities.

“We operate in a fast-moving, high growth industry,” said Stacy Martin, director of customer support, Offerpal Media. “We needed to implement a solution on a large scale within weeks. We felt that the ThreatMetrix Fraud Network would give us a unique perspective on fraud beyond what we had created ourselves. By integrating the ThreatMetrix Fraud Network into our own fraud platform, we feel that we have been able to create a best-of-breed solution and provide our customers with the best possible fraud protection within the shortest timeframe. The integration of the ThreatMetrix Fraud Network into the Offerpal Media platform has been seamless, straightforward, easy and required little support.”

“One of our main goals was to go beyond just having a set of simple rules for flagging potentially risky transactions,” continued Martin. “What we really needed was the ability to pierce the proxy to determine the actual location of a computer, collect more detailed information on each user, their transaction, and the device they were using, combined with a rules-based engine that would take all these elements into consideration and create a score from which we could accept, reject or hold the transaction for further review.”

Concealing true device location via hidden proxy systems is a common technique of cyber criminals. By using a hidden proxy fraudsters pretend to be in one location, when the device they are using to execute a fraudulent transaction is actually located in a different location.

“A lot of the fraud we see is international but masks itself as coming from the U.S.,” said Martin. “We tailor some of our business to publishers who support international audiences so it was mission critical that we address it.”

Previous anti-fraud approaches were based on in-house solutions, but Offerpal Media chose to go with the ThreatMetrix Fraud Network after a review of competitive offerings. “We looked at a variety of anti-fraud solutions but chose ThreatMetrix as it characterizes transactions far beyond just IP geolocation and lets me prevent fraud upfront, in real-time, the first time, rather than after the fact.”

One of Martin’s initial concerns over implementing a new solution into his existing anti-fraud environment was the potential impact on system performance. “I was initially concerned about the potential negative impact we might see on performance with additional profiling but it never materialized. As with any new technology, it’s a leap of faith. Is it going to do what they say it will do? I’m happy to say that I haven’t seen any negative impacts on performance.”

According to Martin, one of the key benefits Offerpal Media values is the flexibility and the ability to customize the rules-based templates that helps them take the guesswork out of determining whether to accept, reject or further evaluate transactions.

“One of the biggest pluses of the ThreatMetrix Fraud Network is that it is flexible to my business requirements,” said Martin. “I don’t have to reengineer my business to the limitations of some technology. I can set rules and transaction scoring specific to certain games and publishers. It gives us the flexibility to respond immediately to potential fraud attacks.  Our fraud analyst is able to make changes to the business rules on a real-time basis. There’s no coding or release cycles involved. If our fraud analyst sees an instance of fraud and it appears to be a pattern, then he is able to go into the rules engine, change the scoring, and block further fraudulent transactions in seconds. That’s powerful.”

“Every one of our publishers is concerned about fraud on their businesses and the threat of chargebacks related to fraud,” said Martin.  “We feel that the ThreatMetrix Fraud Network is a real differentiator for us in its ability to identify potential fraudsters and characterize transactions far beyond just IP geolocation.”

To view a video on the ThreatMetrix Fraud Network, visit: http://threatmetrix.com/resource-center/videos-and-demos/introducing-the-threatmetrix-fraud-network/

To read a whitepaper on the ThreatMetrix Fraud Network, visit: http://info.threatmetrix.com/ThreatMetrix-fraud-network.html

About Offerpal Media

Offerpal Media is the leader in virtual currency monetization for online games, virtual worlds and social networks. The company’s turnkey payment platform gives consumers the opportunity to earn virtual currency for free by taking part in targeted advertising offers, shopping at big-brand retailers, completing online surveys, watching videos or otherwise engaging with brands. Since its launch in 2007, Offerpal has issued more than 1 trillion virtual points to over 200 million consumers across 2,000 publishers. The company is headquartered in Fremont, California. Investors include Interwest Capital, North Bridge Venture Partners, and D. E. Shaw Ventures. For more information, visit www.offerpalmedia.com

About ThreatMetrix

ThreatMetrix helps companies stop web fraud and enable e-commerce. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix’ simple and cost-effective SaaS approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments.  For more information, visit www.threatmetrix.com or call 1-650-625-1451.

© 2010 ThreatMetrix.  All rights reserved. ThreatMetrix and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.
Media Contacts:

Dan Rampe
ThreatMetrix
Tel: 650-625-1451, ext. 122
Email: drampe@threatmetrix.com

Kevin Wolf
Tool Guy PR
Tel: 650-327-1641
Email: Kevin@toolguypr.com

Leading Online Teen Payments Solution is Able to Take More Orders with Less Friction While Determining Who Is and Who Isn’t a Fraud Threat

LOS ALTOS, CA. – April 29, 2010 –ThreatMetrix™, a fast growing provider of fraud detection solutions that do not require personally identifiable information (PII), today announced that BillMyParents®, the online teen payment solutions division of Socialwise, Inc. (OTCBB: SCLW), is using the ThreatMetrix Fraud Network to control fraud.

BillMyParents provides innovative and simple payment solutions for teens and their parents. When using the Supervised Shopping™ program, teens safely shop online on partner retail sites and click on the BillMyParents payment button that appears next to each product or in the shopping cart. Selections are sent right away by email to parents, who can easily manage and approve requests. The system ensures security of private financial data, and parents will soon be able to choose to deposit allowance-like spending amounts in advance for teens’ use.

Prior to kicking off a national marketing campaign to promote the BillMyParents solution – that featured teen spokespersons Ryan Sheckler, 2010 Nickelodeon Kids Choice Awards Favorite Male Athlete; professional skateboard and MTV reality show Fantasy Factor Rob Dyrdek; and professional motocross racer and four-time Rally America champion Travis Pastrana – the company felt that it needed to be proactive and vigilant in protecting itself and its customers against the potential for fraud.

“In our beta testing prior to our national rollout, we saw a range of fraud scenarios from professional fraudsters using stolen credit cards to kids going wild with a card that was approved by a parent,” said Jim Collas, president and CEO, Socialwise. “While we were able to catch these instances through manual intervention in our beta testing, we knew that approach would not scale in a full production environment. Since BillMyParents can reside in many different online environments and payment processes, we felt that we needed to make sure that we had the right tools in place to combat online fraud. After an internal evaluation of competitive fraud solutions, we chose the ThreatMetrix Fraud Network.”

According to Collas, it took them less than one week for BillMyParents to get up and running with the ThreatMetrix Fraud Network. “ThreatMetrix’ customer implementation team helped us build rules and set scores to trigger which transactions were legitimate, which ones were fraudulent, and which ones should be placed in a fraud review queue for further evaluation.”

“We really like the ThreatMetrix Fraud Network’s ability to quickly and easily create custom fields that are specific to our business,” continued Collas. “After implementation, we saw some additional things we wanted to put in place and were able to do so in a matter of minutes, not hours or days. ThreatMetrix saves us time and money by addressing all three of the major web fraud scenarios – verifying new accounts, authorizing payments and transactions, and authorizing user logins – in one solution.”

“With ThreatMetrix, we get a holistic picture on fraud,” continued Collas. “ThreatMetrix doesn’t just give us an accept or reject recommendation. Instead, it tells me which rules fired. That makes it easy for us to go in and review any order and determine whether it is legitimate or fraudulent.”

“Threat Metrix helps us in three major ways,” said Collas. “First, from an overall ROI perspective, we don’t have to eat fraud. Secondly, we are able to take more orders with less friction because we are more accurate in determining who is and who isn’t a fraud threat. Finally, ThreatMetrix enables us to automate our order processing requiring fewer people to manage fraud.”

To view a video of how the ThreatMetrix Fraud Network helps payment processors go to:

http://threatmetrix.com/resource-center/videos-and-demos/threatmetrix-solutions-for-payment-processors/

To read a whitepaper on the ThreatMetrix Fraud Network, go to:

http://info.threatmetrix.com/ThreatMetrix-fraud-network.html

About BillMyParents

BillMyParents provides payment solutions targeted to young people between the ages of 8 and 21. Their solutions facilitate communication between parents and young people and help teach financial responsibility. For more information, visit www.billmyparents.com.

About ThreatMetrix

ThreatMetrix helps companies stop web fraud and enable e-commerce. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix’ simple and cost-effective SaaS approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit www.threatmetrix.com or call 1-650-625-1451.

© 2010 ThreatMetrix. All rights reserved. ThreatMetrix and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

Media Contacts:

Dan Rampe
ThreatMetrix
Tel: 650-625-1451, ext. 122
Email: drampe@threatmetrix.com

Kevin Wolf
Tool Guy PR
Tel: 650-327-1641
Email: Kevin@toolguypr.com